Best Practices – Page 54 – DealerRefresh | DealerRefresh Automotive Dealer Forums

3 Ideas To Keep Your Email Marketing Off The Naughty List

Nothing Says Christmas Like an Overstuffed Inbox Remember the seasonal golf store in the mall that you bought a gift from last December? Chances are you haven’t heard from them all year but right now they are re-opening and it is just a matter of time before you start getting their weekly emails. Or what …

Contact At Once! 2012 Dealer Survey Results

This year, Automotive chat vendor Contact At Once! will manage over 4.5 million website chats between consumers and auto dealers, 33 times the number generated just five years ago. Given the increasing use of chat in automotive, it’s not surprising that many dealerships have questions about the implementation of website chat and its benefits. Between …

Don’t Allow Social To KILL Your Conversions

First, let me begin this post by saying I have much love for Facebook. After much observation I’ve determined that Facebook targeted ads pull in more leads than many other marketing tactics for local dealers. However, when I got an email from one of my own employee’s the other day extolling the values of a …

Best Practices Dealership Marketing

A Better Analytics Tool To Improve Customer Experience & Conversion?

Using ClickTale to Improve Conversion While building our new website, www.actontoyota.com, we were continually asking ourselves a number of questions in an effort to create a site that ultimately improves page layout, enhances the visitor experience and, above all, increases conversion rates. For example, we asked ourselves: What can we do to improve our pages’ …

Best Practices Dealership Marketing

Secrets of the Inbox – Presentation for #DSES

Malinda and I wanted to give a another quick THANKS to everyone that supported our session at #DSES this year. We had a great time presenting. Though another 30 minutes for Q&A would have been nice. We’ve had many requests for a copy of the our presentation “Secrets of the Inbox – The New Evolution of …

Best Practices Dealership Marketing

Looking Inside the Minds of Car Shoppers!

While working on my presentation for Digital Dealer 13, I really wanted to effectively show folks how to get into the minds of our modern day car shoppers. The answer is really quite simple to see, in fact it is right under your nose at the place most car shoppers begin their car buying process …

Best Practices Dealership Marketing

The SEO Apocalypse

After the Google Penguin update, I find many of my old tactics are void. For those who don’t know, Google went on the attack April devaluing and penalizing sites using spammy SEO tactics. Many sites were hit and devalued on the search engine results pages. I watched sites go from 20,000 unique visitors a month, …

Join Myself and Malinda at #DSES for “Secrets of the Inbox”

Who again is going to DSES? I am. So is Malinda Terreri. Matter of fact, Malinda and I are teaming up for a session titled… Secrets of the Inbox: The New Evolution of Email Why email marketing – isn’t that 101 for such a progressive cutting edge industry conference like DSES? Heck No! Email marketing …

Are You A Victim of ETT (Email Template Theft)?

An alarming trend has arisen on the Internet side of automotive sales and it is called “Email Template Theft” (ETT for short). This may be happening to your dealerships Internet sales team right now or your team could even be the guilty party. Have you ever received an Internet lead who never responded and just …

Real Walk-Around Videos Are Now Easy, Fast and Affordable

The Video Solution for your Dealership You Have Been Looking For! It’s not every day I get overly excited about something new being introduced in our industry but I was recently introduced to an innovative solution that in my opinion is a real win for dealers. Not only can this solution be used to create “real” walk-around …

Search

Search

Best Practices – Page 54 – DealerRefresh

3 Ideas To Keep Your Email Marketing Off The Naughty List

Contact At Once! 2012 Dealer Survey Results

A Better Analytics Tool To Improve Customer Experience & Conversion?

Secrets of the Inbox – Presentation for #DSES

Looking Inside the Minds of Car Shoppers!

Join Myself and Malinda at #DSES for “Secrets of the Inbox”

Are You A Victim of ETT (Email Template Theft)?

Real Walk-Around Videos Are Now Easy, Fast and Affordable