Dealership Marketing

Will Google’s Featured Snippet Update Increase Engagement/Conversions?

Google announced some significant changes to featured snippets. When clicking on some snippets, Google will now take you directly to the exact text seen in the snippet on the webpage. This text is then highlighted. Here’s the Google Tweet announcing the update: Here’s an example of the highlighted text on the webpage: Note: I took …
Best PracticesDealership Marketing

Dealers Are Winning with Multiple “Google My Business”

  If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation. Let’s first establish what winning on …
Best PracticesDealership Marketing

Market Analysis in the Era of Coronavirus: How to Capture Leads with the Right Messaging

We’re living through a very eerie time, where it seems like every day there is another COVID-19 related news story that catches us off-guard. It’s strange that all of a sudden our biggest human instinct is “forbidden” and instead of finding comfort in the company of others, we’re practicing social distance. We can’t socialize, or …