Dealership Marketing – Page 10 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Are Your Boring Emails Sabotaging Your Sales?

If your follow-up emails read like form letters, it’s hard to get customers to respond. The secret to a higher response rate is simply to add a little personality, warmth, and humor. Here’s how… These five easy interventions will give dull copy a little KAPOW. These aren’t touchy-feely exercises, but rather more like structural changes …

Best Practices Dealership Marketing Dealership Operations & Processes

Don’t Catch Digital Chlamydia

“Is that vendor fine or what? Maybe I’ll bring it back to my place.” “I’d like to get my hands on that software and take it for a ride.” “I think what I have works, but it seems like experimenting with a new partner may be fun.” Many dealers are returning from NADA (or Digital …

Best Practices Dealership Marketing

Digital and Customer Experience: Where are we going wrong?

If you spend any time reading industry articles, going to conferences like NADA, or studying automotive, you know that digital drives sales. The online marketplace and frictionless sales process has disrupted the old school sales cycle and empowered the consumer to own the purchasing experience. This is where we need to be and this is …

Dealership Marketing Opinions & Advice

Carvana Claims They Offer a New Way to Buy a Car… Hmmm…

A new way to buy a car? Did you know there was a new way to buy a car? If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, the Wavy Arm Guy – forgoes …

Dealership Marketing

5 Reasons Why Online Reviews Directly Impact Your Dealership’s Bottom Line

It’s getting harder and harder for car dealerships to stand out among a crowded field of competition. Because the auto industry operates in what is a nearly perfectly competitive market, meaning dealers sell essentially the same products at similar price points, dealerships are starting to turn to their online reputation to help differentiate them from …

Best Practices Dealership Marketing

We Don’t Need No Stinking Banners

We Don’t Need No Stinking Banners Why you should immediately dump the rotating image carousel on your dealership’s homepage Though not quite as ubiquitous today as they were just a few years ago, homepage slideshows (aka image carousels and/or rotating banners) still appear on far too many dealer websites for me to believe anyone has …

4 Truths of CONNECTED Retail in the Car Business

Best Practices Dealership Communication Tools Dealership Marketing

The 4 Truths of Connected Retail – According to Cox Automotive

How many of you have asked a customer what they would change about the buying process? You know, right after they get out of F&I and have spent the better part of their Saturday drinking your coffee and eating your donuts and popcorn. Are they excited about the purchase, but exhausted by the 3 hr. experience?

Dealership Marketing

Who? How? A Closer Look at Inquisitive Paid Search Traffic

One of my favorite techniques when auditing automotive dealers’ paid search spending, is to compare the search queries to keyword purchases. The search queries are the exact phrases that visitors are typing into Google (or other search engines). I find it useful to compare the search queries to the actual keyword(s) the dealer is purchasing. For instance, if …

Dealership Marketing

Don’t be scared of Facebook’s new algorithm. Here’s how your dealership can handle it.

“Facebook was built to bring people closer together and build relationships.” Who would have thought that this pleasant idea could make businesses question so much of what they thought they knew about social media? Facebook wants people to connect more. The company, led by Mark Zuckerberg, is on a mission to increase authentic dialogue and …

Best Practices Dealership Marketing

Nine Dirty Little Secrets of Automotive SEO and SEM

Nine Dirty Little Secrets of Automotive SEO & SEM: The Pitfalls of the ‘Set it and Forget it’ Approach to Dealer Search There are more than a few Dirty Little Secrets when it comes to dealers and their use of search engines to drive quality traffic to their websites. Secrets, of course, kept from the …