Dealership Marketing – Page 26 – DealerRefresh | DealerRefresh Automotive Dealer Forums

How My Bad Email Advice Almost Ruined a Friendship

A friend of mine called to pick my brain on email marketing. His company has about 70,000 subscribers and their open rates were getting WORSE with each new campaign. In his testing, he saw that a lot of their emails were getting delivered to the spam folder. He was looking for changes they could make to improve their …

Best Practices Dealership Communication Tools Dealership Marketing

Wanna Chat? What about Now? Now? Now? How about Now?

Is your website turning into the Times Square of today’s website homepage? A constant barrage of invites to chat blinking away, distracting your attention. Is it noise? Is it just smart conversion tactics? Chat is getting a bit gratuitous. While speaking at a NADA 20 Group last week, I was live reviewing dealership website experiences, along …

Dealership Communication Tools Dealership Marketing Industry News & Trends

Are Wearables Providing a Competitive Advantage to Early Adopters?

According to eMarketer.com, businesses are taking advantage of the opportunity of wearable technology and more specifically the opportunity to track and improve workplace productivity. As more and more innovative tech products emerge into the market place and have the potential to change the competitive landscape, businesses are left trying to decide when to adopt and when to …

Best Practices Dealership Marketing

How’s Your Site Post-Mobilegeddon?

The purpose of this article is to provide information to automotive dealers about Google’s new indexing changes and the technology and opinions related to them. The article has links to all my research for you to expand in the topic. It is safe to assume that by now we have all heard that Google rolled …

Best Practices Dealership Marketing Industry News & Trends

Do you TRUST your 3rd Party Lead provider?

Dealers are always questioning the quality of 3rd Party Leads the Lead Providers they come from – OEM programs are NOT excluded. WE KNOW – we (dealers) get sold duplicate leads from time to time. WE KNOW – we get sold recycled leads from time to time. WE KNOW – we get sold straight-up FAKE leads …

TV’s Not Dead. Our Imaginations Are.

A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never before, we tend to talk about marketing in sweepingly broad terms, often limiting our discussions to the platforms themselves. You’ve heard this conversation, I’m sure—“What’s your Facebook spend? Are you doing any …

Best Practices Dealership Marketing

The ONE Must Have Feature You NEED to Advertise – And How!

CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list. What did they choose? Music / Media connectivity! TIP: HIGHLIGHT the media connectivity …

Best Practices Dealership Marketing

Is that Sales Resume Lying to You? Let’s find out!

All of us have made hiring mistakes. Lots of them, in fact. STOP! My experience in interviewing automotive sales talent has taught me that the vast majority of hiring mistakes can be nipped in the bud at the resume review. There are a number of things to consider when reviewing an automotive sales resume: Resumes are …

Best Practices Dealership Marketing

People Want to Talk to People on the Phone

Adwords recently announced a new call-only campaign that allows dealerships (and other businesses) to promote and encourage consumers to give them a call. With call-only ads, a click is directly translated into a phone call. This means MORE CALLS! Did you know that about 70 percent of mobile searchers call a business directly from search …

Best Practices Dealership Marketing

Ugly or Not – Your Face has Persuasive Powers! Who knew?

It’s Sunday morning and my phone buzzes with a notification. Text? Email? Nope. I was just tagged in a Facebook photo. That makes sense because I have that ONE paparazzi friend. You know who I’m talking about. The friend whose life mission is to relentlessly photograph every outing. He awkwardly snaps photos at any possible chance. …

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Dealership Marketing – Page 26 – DealerRefresh

How My Bad Email Advice Almost Ruined a Friendship

Wanna Chat? What about Now? Now? Now? How about Now?

Are Wearables Providing a Competitive Advantage to Early Adopters?

How’s Your Site Post-Mobilegeddon?

Do you TRUST your 3rd Party Lead provider?

TV’s Not Dead. Our Imaginations Are.

The ONE Must Have Feature You NEED to Advertise – And How!

Is that Sales Resume Lying to You? Let’s find out!

People Want to Talk to People on the Phone