Dealership Marketing – Page 27 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Cars.com Analyzes Dealer Reviews and Uncovers These Interesting Trends

Cars.com analyzes dealer reviews and uncovers common shopper pain points and several interesting trends. [highlight color=”#FFD699″ font=”black”]This article was originally published on Cars.com’s DealerAdvantage blog. I don’t usually recycle from other publications, but it’s important information to be shared. Thanks Cars.com [/highlight] Online reviews continue to grow in importance within the automotive industry, with seven of 10 car …

Dealership Marketing

Don’t BLOW your First Impression, 5 Tips to Stand Out!

It’s a proven FACT, the first impression will make you OR break you. So don’t blow it! In the world of online video, the first impression…IS your first frame image. If you’re an avid DealerRefresh reader, then I don’t need to tell you how a personalized video is one, if not the best, way to introduce yourself …

Best Practices Dealership Marketing Industry News & Trends Opinions & Advice

Organizing Your Custom Website Content To Track ROI

It is extremely important you understand that if you can’t track the ROI of your Search Engine Optimization (SEO) and content writing investments, your manager(s) will likely pull the money from the budget for these services. It is equally important to face the reality that you will likely change or upgrade website technology in the …

Best Practices Dealership Communication Tools Dealership Marketing

An Argument for Personalization in 2015

Okay, we get it. 2015 is the year of Customer Experience. But what is the first tangible step that a dealership can take toward not just better customer experience, but the sort of award winning, mind blowing, shareworthy, life changing customer experience that will convert your prospects into loyalists? The answer is so simple it …

Dealership Marketing

3 Easy Things to Do TODAY to Fill Your Service Bays Tomorrow

Pretend you’re the owner of a 2010 Ford Focus that recently went off warranty. Your check engine light just clicked on – most likely due to a battery issue – and you need to get it fixed ASAP. There’s seven inches of snow forecast for the weekend ahead and you can’t afford to risk an …

4 Predictions That Will Affect Car Dealer Performance in 2015

It’s time to get the band back together for another round of predicting the future of automotive marketing, technology and consumer behavior for 2015. This is one of my favorite annual posts as it provides the opportunity to share my vision for all of the things I love about our business. As I gathered my thoughts …

Best Practices Dealership Marketing

Your Dealership’s Digital Marketing Strategy Sucks!

Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and strategic Order of Operations when it comes to all dealership website marketing approaches. Hey, do you know something else that “Sucks”? Car Superchargers! …

Best Practices Dealership Marketing

5 Reasons Video Is the #1 Vehicle Selling Tool

TV commercials. Billboards. Newspaper advertisements. Direct mailings. Door hangers. A new study by Demand Metric shows why video is better than most all other forms of marketing and advertising. The study weighed more towards the B2B audience, but the takeaways are just the same. The Video Content Marketing Metrics Benchmark Study asked 295 businesses …

Best Practices Dealership Marketing

8 Essential Attributes Dealer Marketing Pros Need

Whether you call him/her a Digital Marketing Manager, Web Presence Manager, or something else, you need someone at your dealership to manage the marketing efforts of your partners, vendors, and agencies. Dealers, if you’re not actively managing the efforts of your vendors with some level of in-house oversight, you’re probably being taken for a seriously expensive …

Best Practices Dealership Marketing

A Why Buy Is a Must Have!

“Today, the fight to convince automotive shoppers to buy from you is won and lost on the digital battlefield.” This is a statement frequently made by Mike Hills, General Manager at Acton Toyota of Littleton, one of the most successful and progressive Toyota dealerships in the country. We hope and trust all of you out …