Dealership Marketing – Page 51 – DealerRefresh | DealerRefresh Automotive Dealer Forums

Is TV advertising looseing its effectiveness for your dealership?

Take a look at this article from eMarketer, Geoff Ramsey. Some great stuff here! TV effectiveness is on the wane—ratings are down—yet costs continue to rise. Look at this 2006 data from McKinsey & Co: Over the past 10 years, ad spending on broadcast TV has risen 40 percent, while the number of viewers has …

Dealership Marketing

Tieing in your Dealers Inventory into Google Base.

The Internet Sales Manager at our Toyota dealer had pointed out to me that my Mercedes dealer website was indexing in the top 5 positions on Google for “Hagerstown Toyota Camry”. She was astounded and upset at the same time (I thought it was funny). She kept trying to get out of me how I …

Dealership Marketing

Top Online Directories for Car Dealers

Get your dealership website listed these main online business directories. Do yourself a favor and take the time and the small amount of money to get your dealers business information and dealers website listed in these top business directories (especially if you are publishing a new website with a new URL). It can help prevent …

Dealership Marketing

SEM, SEO, PPC, CPC..please define

Dealership Marketing

Shoving Search Engine Marketing down your Dealers Throat

Lately, reading the dealer magazines has been nothing short of annoying. I swear every article is about Search Engine Marketing (SEM). I took this quote from an article in the recent issue of Dealer Marketing Magazine, “There’s a reason why so many vendors are actively promoting Search Engine Marketing to dealers – J.D Power and …

Dealership Marketing

WHERE the lead ORIGINATES

I was thinking about the Dealer Summit I attended last year; particularly about a speaker from one of the larger 3rd Party Lead providers who spoke regarding 3rd Party Leads and how they still have a place in the dealer marketing process. I agree that 3rd Party Leads to do have a place in a …

Dealership Marketing

Are other dealers buying your dealer name for keywords in the Search Engines?

Best Practices Dealership Marketing

Four Ways to Improve Your Dealership Website

Not too long ago I had an article published in the latest issue of Digital Dealer. In this article I review “Four Ways to Improve Your Dealership Website” to increase lead count and overall conversion. For many of you reading, I understand this is basic stuff. Though, I bet only 10% of dealer’s implement all 4 of these strategies on their …

Dealership Marketing

Is AutoTrader getting ahead of themselves?

Autotrader has introduced their 2006 Market Adjustment pricing and I personally think they are getting ahead of themselves. On average they have hiked their rates anywhere from $800 to $1500 over the 2005 pricing depending on what market you’re located in or what package you sign up for. With the new inflated pricing, they are …

Dealership Marketing

Bogus Clicks on your Dealers Paid Google Ads?

Could your local competitive dealer be clicking on your ads to dwindle down your budget? Could you be a victim of click fraud? Is PPC advertising already doomed? As search engine marketing (PPC) gains more and more popularity for dealers, there are many things you need to be aware of before dumping thousands into this …