Dealership Communication Tools – Page 17 – DealerRefresh | DealerRefresh Automotive Dealer Forums

How to buy a CRM | Part 4: Decision-Making

Even though I know and preach that CRM Process is the true core of a successful CRM system I must admit the reporting and decision-making portion is actually my favorite part. I love playing with numbers and discovering new avenues to traverse. One could argue that the reporting and decision-making portion of a CRM system …

Dealership Communication Tools

How to buy a CRM | Part 3: Marketing

If you read through the Introduction and CRM Process articles of this series you already know that automotive CRM is a little bit different than traditional CRM systems and good process is the real magic behind it all. Marketing can play a big part in the CRM though. Every email you send, voicemail left, and …

Dealership Communication Tools

How to buy a CRM | Part 2: Process

Hopefully you read through the Introduction to this CRM series, but if you didn’t that’s okay because you’ve landed on the most important part of the series: CRM Process. In order to sell more cars, get more service appointments, and just get more customers using your dealership in general it all boils down to good …

Dealership Communication Tools

How to buy a CRM | Part 1: Introduction

This will be a series of articles because buying a CRM is a massive undertaking. It requires a lot of research and it requires knowing exactly what you want. This series is not intended to help bolster anyone’s sales or to paint something in a good or bad light. I wrote these articles to help …

Dealership Communication Tools

Carfax Release iPhone Mobile Application

CarFax iPhone App CarFax launched their new iPhone app today. Who doesnt like a new app for their iphone? Here’s one that could help at the dealership…CarFax iPhone App – so get off of Angry Birds and run a CarFax from your iPhone! So where’s the Driod and BlackBerry App?? I’ve includes the full Press …

DealerRater Reviews to Facebook FanPage Wall – How to Video

I often get the question “How can does one get their individual DealerRater reviews posted on their Dealerships Facebook Page ?” We’re referring to your dealerships fb page “Wall” and not a tab. I decided to cut a quick video. It’s easier to show than write about it…. I know this might be a little …

Dealership Communication Tools

How to Run a Viral Social Media Campaign with “Contest Burner”

Obtain more “Follower” using a viral social media campaign with “Contest Burner” Step 1: Get Prepared! You caved in and decided you are going to jump in head first on the Social Media bandwagon. You’ve read all the blogs, forums, and assassinated the latest copy of “Facebook for Dummies”. Amidst the chaos of a new …

Dealership Communication Tools

Use BatchGeo to Produce Monthly Sales and Marketing Reports

Most of us are visual, you know the old saying… “A picture can tell a thousand words“. I am here to tell you that when it comes to business decisions, decision makers will move mountains if they can see their progress on charts and maps. Today, I’m exposing a really cool and free online map …

Dealership Communication Tools

Internet Department vs. Floor Sales Staff

Recently, Gregg at Park Avenue BMW asked a great question on the DealerRefresh forums: “Do you protect your Internet Sales Staff from the floor?” The conversation has been very valuable as it talks about many different scenarios. How do you structure your Internet Department? Sales agents who handle leads BDC Internet Sales Managers Internet Sales …

Dealership Communication Tools

Making a Mac work in a dealership

Macs don’t belong in car dealerships! PC’s are where it’s at y0! I beg to differ. I’m making it work. Using a Mac in the dealership is not for everyone, but for those who do use one there is something about that innovative Apple interface that makes daily computing much more enjoyable. Of course, your …

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Dealership Communication Tools – Page 17 – DealerRefresh

How to buy a CRM | Part 4: Decision-Making

How to buy a CRM | Part 3: Marketing

How to buy a CRM | Part 2: Process

How to buy a CRM | Part 1: Introduction

Carfax Release iPhone Mobile Application

How to Run a Viral Social Media Campaign with “Contest Burner”

Use BatchGeo to Produce Monthly Sales and Marketing Reports

Internet Department vs. Floor Sales Staff

Making a Mac work in a dealership