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Industry News & Trends

Apple Pay. Is this the Future of Payments?

Today Apple announced a watch and a new iPhone 6. Most of the headlines you read will be centered around these devices. However, a much bigger focus for the retail industry was sandwiched somewhere in the middle of Apple’s keynote. Today Apple announced “Apple Pay” – a mobile payments solution designed into the new iOS 8 …

Best Practices Industry News & Trends

How Even the Worst of Drivers Can Be Trained To Slow Down

The best way to change long-term behavior is with short-term feedback. – Seth Godin Government officials have tried long and hard to make streets around schools safer for pedestrians. In particular, for pedestrian children coming to and from school. We’ve all driven through one, yet it’s easy to take them for granted. The idea of …

Best Practices Industry News & Trends

5 Blogging Myths and 5 Tips

Jeff Kershner and I were having a great conversation the other day about why dealers don’t have a blog on their dealership’s website and for the dealers who do, how can they make the blog posts even more effective. We came up with a number of ideas and good shortcuts I wanted to share with …

Best Practices Industry News & Trends

Your Mind Is Misleading You: How To Keep It Simple

You gotta be familiar with the concept of Occam’s Razor… …it’s something I quote often here at String whenever we’re faced with a problem whose solution isn’t immediately obvious. Occam’s Razor is attributed to William of Ockham, a 14th-century philosopher of sorts who is best known for his thoughts on probability. In its modern form, his …

Best Practices Industry News & Trends

HTTPS Everywhere: What it Means for Your Dealership!?

Google uses over 200 factors to determine website relevancy, and now HTTPS has been thrown into the mix, with a rule that Google is calling “HTTPS Everywhere.” From keyword relevance and backlinks to social shares and web page loading time, Google uses its ranking signals to determine which websites rise up and which fall in the …

Dealership Marketing Industry News & Trends

AutoTrader’s Social Media Survey is a Total Sham

They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader’s recent “study” about car shopping habits, it’s not just a matter of torturing the data. It’s about coercing the study to produce a result that puts into a negative light the biggest threat to their …

Industry News & Trends

Leave the Screen Open: How to Deliver Screen-Friendly Experiences

I found myself squinting at the letter “N”. That’s all I could see after I pinched and zoomed in on one guitar after another on the musicians’ gear website that appeared on my smartphone. I zoomed out a little so I could read a little more of the text, but I had to keep scrolling …

Industry News & Trends

Are VDP Views the Cause or the Effect of Better Digital Marketing?

Which comes first…the VDP or your dealership’s overall marketing? Ever since the rise of dealership websites as a virtual showroom rather than the online billboards they started as in the beginning of the digital age, there has been a correlation between the number of people viewing vehicle details pages (or in some cases, inventory search …

Best Practices Dealership Marketing Industry News & Trends

How Negativity in Adwords Can Yield Positive Results

The challenge of Paid Search/Adwords can be quickly dismissed once one realizes the incredible possibility of impressive results. There are many educational resources for “would-be Adwords experts” along with plenty of tutorials, agencies, and expert-trainers who can be hired. However, in my experience, the only real way to master Adwords is to dive right in and …