Industry News & Trends

Automotive Stimulus Plan – Tax Break for Consumers Buying a Vehicle

Automotive Stimulus Plan would give a TAX break to consumers buying a passenger vehicle (car, truck, SUV) between November 12th and December 31st of 2009 Senator Barbara Mikulski delivers a press release outlining her Automotive Stimulus Plan to be introduced to legislation when the Senate reconvenes next week. The plan will help save American jobs, …

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Industry News & Trends

Capgemini’s Annual Cars Online Study – Tracking Consumer Buying Behavior

Capgemini’s released their 10th annual Cars Online study last week. The first Cars Online report (10 years ago) noted that 11% of respondents used the Internet to research vehicles. That number has climbed over the decade, reaching 88% this year. Some key factors from the report include: 44% of consumers said they were likely or …

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Industry News & TrendsPR Announcements

Cars.com Set to Kick Off 2009 Marketing Campaign With New Super Bowl Spot

Cars.com, a leading online automotive shopping destination, today announced plans to kick off its 2009 marketing campaign by once again advertising during the Super Bowl. This is the second year that Cars.com will advertise in the Big Game. Super Bowl XLIII will air on NBC on February 1, 2009. CHICAGO — Nov. 10, 2008Cars.com “We …

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Industry News & Trends

The Weekly Refresh – Bill Heard Chevy, Video Advertising, Larry Tabloff, Google G1 or BlackBerry Storm

Bill Heard Chevrolet closes all of their 13 Chevy dealers. Of course it’s easy the blame current market conditions, but did the online reputation of their dealers have any influence on this as well? Cliff Banks and Amit Aggarwal both explorer this possibility. Online Video Advertising Starts Looking Good – “With 67% of all Internet …

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Industry News & Trends

Shoppers Cite Dealer-Related Issues Among Top Reasons for Rejecting a New Vehicle – J.D. Power and Associates Reports

WESTLAKE VILLAGE, Calif., Sept. 24, 2008 – A majority of vehicles are rejected only after a new-vehicle shopper has visited a dealership, according to the J.D. Power and Associates 2008 Escaped Shopper Study(SM) released today. The study, which analyzes the reasons why consumers consider a model but ultimately purchase a different make or model, finds …

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