Industry News & Trends – Page 9 – DealerRefresh | DealerRefresh Automotive Dealer Forums

DealerRefresh 2014 Year in Review

From dumping cold buckets of water on our heads, trying get the words to the song “Happy” out of our heads to shaking our heads at the state of the unhappiness – lost Malaysian flight, Bieber’s horrific arrest, GM recalls – we’d like to reflect on a GREAT 2014. Over the year, we’ve been lucky …

Best Practices Industry News & Trends

Is Your Dealership Color Blind?

Being color-blind may be costing us opportunities to find vehicles for our customers – faster. We’ve convinced ourselves that an easy way to help a customer select the right vehicle is to narrow down their expectations on price. Once we know their budget, we can show them a large variety of vehicles in all shapes, sizes, and …

Best Practices Industry News & Trends

Your Dealership Needs a Go To Market Strategy

In politics, just as in life, the devil is in the details. When it comes to winning elections, the difference between victory and failure can come down to a figurative – and sometimes literal – handful of votes. Advertising strategies usually revolve around big spending on attack ads through traditional media, with local TV blanketed …

Industry Events Industry News & Trends

Mobile DSES Review with AutoMotion

Excitement filled the air as we boarded the plane for another trip to the strip for the Driving Sales Executive Summit. This event continually amazes us each year with Driving Sales recruiting some of the most progressive speakers in the space coming out to reveal industry innovations and collaborate with a wide variety of outstanding …

Dealership Marketing Industry News & Trends

CarMax Returns to Third Party Lead Providers

According to a recent AutoNews article, and much of the automotive industry, CarMax returned to buying leads this month after a 16-month break-up with AutoTrader and Cars.com. Despite the rising costs and dwindling dealership brand presence, about 40 percent of CarMax’s 141 stores are now back up and running with Cars.com. And, quite possibly though not …

Best Practices Dealership Marketing Industry News & Trends

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

For the past three years, Google’s Zero Moment of Truth has been a pillar of the automotive industry. Wedged into nearly ever conference workshop and lauded by trainers, vendors and dealers alike, the groundbreaking study shed light on the multi-faceted journey car shoppers take every day when purchasing vehicles. With tangible proof of the importance …

Digital Dealer 17 Review with Kevin Frye

Have you seen my Led Zeppelin sweater? It’s made of Kashmir… As I entered Digital Dealer 17 on day one, I was greeted with the sound of Zeppelin’s classic tune “Kashmir”. Ba na nah, ba na nah, nah nah nah! With music like that, I had to expect something grand at this fall’s conference (and …

Best Practices Dealership Marketing Industry News & Trends

5 Ways You’re Sabotaging Your Own AdWords Account

[highlight color=”#FCD770″ font=”black”]You’re likely spending a decent chuck of change each month on PPC at your dealership. Wouldn’t it be great to know you’re doing it correctly? Of course, it would be. I’m extremely excited to welcome Michael Pistell as our newest contributor to DealerRefresh as he has awesome information to share with our community. …

Industry News & Trends Other Stuff

Here’s to you, Sean Woodruff

Last month the DealerRefresh community lost a member to an unfortunate accident. Not only a good member, but a freaking great member. Sean Woodruff passed away August 21, 2014. Originally, I planned on listing out a few contributions here and there, a few pics – but, after I started looking through his posts and threads …

Industry News & Trends

Connected Cars Changing Our Commutes

The Connected Car movement continues it’s rapid expansion. Our connected lifestyles have changed our personal activities tremendously and the next wave of connectivity will involve the vehicles we cherish so dearly. The Internet of Things will deliver an entirely new layer of efficient and helpful solutions to drivers. DealerRefresh was fortunate to have an exclusive Q&A …

Search

Search

Industry News & Trends – Page 9 – DealerRefresh

DealerRefresh 2014 Year in Review

Is Your Dealership Color Blind?

Your Dealership Needs a Go To Market Strategy

Mobile DSES Review with AutoMotion

CarMax Returns to Third Party Lead Providers

18.2 Reasons to Reconsider Google’s Zero Moment of Truth

Digital Dealer 17 Review with Kevin Frye

5 Ways You’re Sabotaging Your Own AdWords Account

Here’s to you, Sean Woodruff

Connected Cars Changing Our Commutes