Dealership Operations & Processes Archives - DealerRefresh | DealerRefresh Automotive Dealer Forums

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job Imagine a world where no one ever told you “no.” Relaxing and enjoyable, right? Now imagine working on an internet sales team or in a sales BDC and never hearing a prospect tell you “no” over the phone.

Dealership Operations & Processes

FIRST OR FIFTH? WHAT’S YOUR FQR?

If you ain’t first you’re last. I never would have thought that any valuable internet sales training information would result from a Will Ferrell movie, but here we are. Reese Bobby got it right when he mused that being FIRST is all that matters. Especially when we’re trying to convince skeptical car shoppers to part …

Dealership Operations & Processes Opinions & Advice

Training customers to ignore your emails

If you ask your Internet leads for a phone number before answering their question or providing a price, you’re doing it wrong. And how many damn times do you need to be told this 101 crap? That’s my summation on this article. If your initial email response is to provide a price with other vehicle …

Dealership Operations & Processes

Digital Retailing: Just a New Objection?

A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars from dealers anymore; customers want to buy …

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Stop Trying to Netflix and Chill Your Customers

Maybe I’m not the ideal person to make this analogy. After all, I haven’t been single for almost 20 years. That was before smartphones. Before Google. Before social media. Wifi barely existed. There was no Kindle, we actually read paper books. And Netflix wasn’t even an idea. Regardless, the phrase “Netflix and chill” has become parlance for …

Best Practices Dealership Operations & Processes Opinions & Advice

Please Don’t Leave Me: The Upside To Sales Empowerment

Anyone love their phone company? If you are like me, there is nothing I abhor more than needing to call them. Every time I call, I have to do a bit of meditational breathing and mentally prepare myself for what will inevitably be hours of frustration. Not only will there be excessive hold times involved, …

Best Practices Dealership Operations & Processes

4 Secrets to Leveraging Technology at your Dealership

For years we’ve been talking about new technology that will allow car buyers to purchase their vehicles online, essentially eliminating the need for sales people and for years this topic has been top of mind. Sure, we have seen a little uptick in online vehicle purchases but whether this has addressed the main issue or …

Best Practices Dealership Operations & Processes

Digitizing Your Sales Process: The Path To Omni-Channel Retail Success

As a small child, I remember traversing the halls of the local Sears with my father who always acted like a little kid in the candy store when buying new tools. In my bright-eyed view, Sears was the place to go back then. They had the best selection and the best customer service for all …

Best Practices Dealership Marketing Dealership Operations & Processes Opinions & Advice

It’s the Boring Stuff that Sells Cars

It’s the Boring Stuff that Sells Cars As you and your team review your sales plans for 2019, it’s important to remember that the dealers growing market share use the same websites, tools and marketing sources you use. Just like you, they’ve yet to discover a magic bean or digital secret that can sell vehicles …

Best Practices Dealership Operations & Processes

Avoid The Averages Because They’re Costing You MONEY!

Countless decisions get made every day in dealerships based on averages. Popular examples include market day supply, average retail price, average days on lot and average wholesale price. Too often we trust these numbers (simple averages) as if they are the be-all end-all. After doing something for so long, we begin to take it for …

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Dealership Operations & Processes Archives - DealerRefresh

The Kumbaya Strategy – Why Your Ineffective Internet Team/BDC Thinks They’re Doing a Good Job

FIRST OR FIFTH? WHAT’S YOUR FQR?

Training customers to ignore your emails

Digital Retailing: Just a New Objection?

Stop Trying to Netflix and Chill Your Customers

Please Don’t Leave Me: The Upside To Sales Empowerment

4 Secrets to Leveraging Technology at your Dealership

Digitizing Your Sales Process: The Path To Omni-Channel Retail Success

It’s the Boring Stuff that Sells Cars

Avoid The Averages Because They’re Costing You MONEY!