Best PracticesDealership Operations & Processes

How the Right Employees Can Build Trust and Loyalty in YOUR Dealership Brand

According to a recent study, 81 percent of recent car buyers polled did not enjoy the car buying experience, with 29 percent indicating they do not trust salespeople. The car sales process can’t simply be about pushing cars off the lot if you want to remain competitive. Instead, you need to understand your buyer, address …
Best PracticesDealership Operations & Processes

How Your Dealership Can Compete with Amazon and Carvana

E-commerce has increasingly become a platform for big-ticket purchases like TVs, mattresses and cars. Car buyers can not only complete online before stepping into a dealership, but in some cases, they can buy cars directly from web-based vendors, cutting out the traditional dealership entirely. Sites like Carvana allow customers to buy a car online and …
Best PracticesDealership Communication ToolsDealership Operations & ProcessesOpinions & Advice

AI’s Role in the Future of Automotive Retail

The Economist recently pointed to AI’s growing importance, stating that “the world’s most valuable resource is no longer oil, but data.” And with the vast majority of data—over 90 percent—being generated over the past two years, it’s no surprise that businesses across industries are looking for innovative ways to capitalize on this new form of …
Best PracticesDealership Operations & Processes

Pricing Information and How Much do Shoppers Really NEED?

How much pricing information do vehicle shoppers really need? The quick answer is… more than none. Not all customers are price driven, but almost all are price CONSCIOUS. You need to believe this is the universal truth. Enough data has been shared over the last several years to prove that displaying a discounted price from the MSRP …
Best PracticesDealership Operations & Processes

Why Your Sourcing Strategy Should Support Proactive Hiring

Many dealerships make the mistake of waiting until there’s an immediate job opening to start the hiring process. Instead, dealers should have a more proactive solution in place that includes continuous job openings and a diverse set of candidate sources. A proactive sourcing strategy offers several benefits – including optimizing job board spending and building …
Best PracticesDealership Operations & Processes

VIDEO: 3 Key Steps to Building Your Used Vehicle Acquisition Team

A chain is only as strong as its weakest link and when it comes to building a profitable buy center at your dealership, those links are your people and your processes. Outfitting your buy center with skilled team members is a difficult and essential ongoing effort for all managers and directors. In the video below, …
Best PracticesDealership Operations & Processes

Amazon Moves into Car Sales: How Employees Can Give You a Competitive Edge!

News broke in June that Amazon is recruiting car sales executives and may soon start directly selling cars throughout Europe. Amazon Vehicles has already broken into the Italian car sales market, acting as an online sales service for several Fiat models, with buyers picking up their car from brick and mortar dealerships. Market analysts say …
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Corruptive Technology

Chances are if you were finishing your business education in the late nineties, The Innovators Dilemma, by Clayton Christensen, was mandatory reading. To this day it’s still considered one of the best business books in modern times. It was in this book that Christensen coins the term disruptive technology (later changed to disruptive innovation), to describe …
Dealership MarketingDealership Operations & Processes

Employee Joy Rides. Has This Happened to You?

A recent event showed “irrefutable proof” – as one unhappy customer said, that employees taking customers cars for a joy ride is not an uncommon issue dealership customers face. The Joyriding Employee A Californian couple took their car for regular servicing, only to spot it speeding down the road a while later. They realized it was …