Best PracticesDealership MarketingIndustry News & TrendsOpinions & Advice

A DealerRefresh Forum Recap: iOS13, Facebook Reactions, Loyal Service, Cox and Rivian

Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …
Opinions & Advice

The Debate of the Century: The Effect of Gender on the Car Buying Process.

Gender: we all know it’s a hot topic in automotive.  Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns.  We’re dissecting how to market to them, negotiate with them, and then retain them as loyal customers. As …
Best PracticesDealership Operations & ProcessesOpinions & Advice

Please Don’t Leave Me: The Upside To Sales Empowerment

Anyone love their phone company? If you are like me, there is nothing I abhor more than needing to call them. Every time I call, I have to do a bit of meditational breathing and mentally prepare myself for what will inevitably be hours of frustration. Not only will there be excessive hold times involved, …