Industry Events

#RefreshFriday: Connected TV is taking Digital Advertising by Storm. Are you ready?

We sit down with Tom Park of Tom Park Media Group and Peter Jones Sr. Director of Premion, both representing Hoot Interactive​ to discuss how the traditional cable TV landscape is quickly being transformed and what dealerships need to know about this huge shift in video/TV advertising. What exactly is CTV, OTT and DSP? What …
Industry Events

#RefreshFriday Ep. 41 – Merchandising Matters, Price Badging, Burning Marketing Budgets

On today’s #RefreshFriday Ryan Leslie joins us to discuss why merchandising matters and in-accurate merchandising is burning through your marketing budget. Ryan has been busy figuring out how to apply the correct trims and features to a dealer’s entire inventory. You may or may not be shocked by how many cars are showing the wrong …
Industry Events

#RefreshFriday Ep. 39 – Classified Listings and Cost Per VDP – is this STILL a Relevant KPI?

On tomorrow’s #RefreshFriday Dan Sayer and Jon Berna (Mr. Truth) join us to discuss the VALUE of 3rd Party Classified Websites. Dans post over in the dealer forums was the driver for this week’s RefreshFriday. Thanks Dan! Determining the value of 3rd Party Classifieds can be fairly complicated. Despite all the promises around greater attribution tools, we …