Stop Wasting Your Money on Phone Training!
Wait… what? Did I just read what I think I read?
Yep. One of the biggest wastes of money I see for most dealers today is the $1,000 to $5,000 every month they shell out for outsourced phone training. Whether the budget is used for interactive online phone training videos or phone mystery shops or some outdated DVDs, most dealers are just throwing their money away. Given this, if you’re looking for ways to save money in the face of market softness, I honestly recommend (for most of you) that you eliminate your outsourced phone training expenses before you cut a dime from your marketing budget. While it’s true that I am in the business of training and consulting with dealerships, groups and even OEMs on everything from digital marketing to (you guessed it) how to dominate on the phones, I am indeed advocating that most of you eliminate the expense of phone training.