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Will Google’s Featured Snippet Update Increase Engagement/Conversions?

Google announced some significant changes to featured snippets. When clicking on some snippets, Google will now take you directly to the exact text seen in the snippet on the webpage. This text is then highlighted. Here’s the Google Tweet announcing the update: Here’s an example of the highlighted text on the webpage: Note: I took …
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Embrace Challenge

As General George Smith Patton Jr said “if everyone is thinking alike, then somebody isn’t thinking.” This quote came up during a recent interview I did with my good pal, and fellow automotive prognosticator, Eric Miltsch. If you’ve tuned into social media these past few months, you’re a brave soul. Not since the Chernobyl disaster …
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Are Dealers Measuring These 8 Facebook & Instagram KPIs?

Having trouble understanding how your dealer’s digital campaigns are performing? If so, you’re not alone. This is a common challenge for dealers and advertisers in general. To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s …
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March Madness Shifts the Landscape for Vehicle Incentive Strategies

March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and …