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Are Dealers Measuring These 8 Facebook & Instagram KPIs?

Having trouble understanding how your dealer’s digital campaigns are performing? If so, you’re not alone. This is a common challenge for dealers and advertisers in general. To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s …
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March Madness Shifts the Landscape for Vehicle Incentive Strategies

March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and …
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A DealerRefresh Recap: Cybertrucks, TikTok, Plans for 2020, and More

Happy holiday season, Refreshers! It’s time to recap some of November’s best forum topics, running the gamut from social media, digital retailing updates, Tesla’s latest reveal, plans for the next decade, and a few surprises. Special Ad Categories & Other Social Topics If you haven’t heard by now, Facebook requires advertisements be categorized under the …