Digital Dealer Vegas 2021 with Kevin Frye
Digital Dealer Vegas 2021 recap with Kevin Frye
The Dirty Dozen – 12 “Secrets” of Successful Salespeople
The Dirty Dozen – 12 “Secrets” of Successful Salespeople As we start to ramp up to our new normal, one thing that isn’t likely to change is the difference between the top and the bottom of any sales organization. While every industry has its relatively few true superstar sellers, a third of the remaining group …
Are Dealers Measuring These 8 Facebook & Instagram KPIs?
Having trouble understanding how your dealer’s digital campaigns are performing? If so, you’re not alone. This is a common challenge for dealers and advertisers in general. To help you out, I compiled a list of key performance indicators (KPIs) that are MOST HELPFUL for dealers so they can effectively evaluate the performance of their dealer’s …
March Madness Shifts the Landscape for Vehicle Incentive Strategies
March madness typically springs buyers back into the market as many consumers benefit from the extra cash of a tax return. This March, however, saw most shoppers sent home amid COVID-19 concerns to guard against infection, severely impacting our economy and teaching us new terms like “social distancing.” The entire distribution chain for new and …
Calm down on COVID-19 fears
This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are …
Getting More From Conferences With Accountability
At the time of this writing, NADA 2020 is approaching quickly. Like me, I’m sure your email inboxes and social media feeds are getting flooded. The next big event, or the next big personality, or the next big technology. Just like last year. The more people ask if I’m going, the happier I am not. …
Happy Holidays and Merry Christmas to the DealerRefresh Community!!
Happy Holidays and Merry Christmas to the DealerRefresh Community!!
Your presence is your leverage
It still happens today. Internet managers, BDC agents, and salespeople still send "your presence is your leverage" emails & texts to customers. Someone just showed me one. A customer goes onto the dealer’s website and clicks the "Get Price" call to action button to receive a slew of emails asking when they can come test …
A DealerRefresh Recap: Cybertrucks, TikTok, Plans for 2020, and More
Happy holiday season, Refreshers! It’s time to recap some of November’s best forum topics, running the gamut from social media, digital retailing updates, Tesla’s latest reveal, plans for the next decade, and a few surprises. Special Ad Categories & Other Social Topics If you haven’t heard by now, Facebook requires advertisements be categorized under the …
Stories from the sales floor, with John Quinn : Story #2
Talking about intimidation and pressure in the forums the other day, I was reminded of a deal I wrote ‘back in the day.’ I think I was between my 2nd and 3rd year of selling cars, so this would have been 1998ish. I had “graduated” from the Honda showroom, and moved next door to our …
