Car Shoppers on innovative Web2.0 automotive website can see when dealers are available to
answer questions and connect instantly, even from work. ATLANTA, GA – November 17, 2008
ContactAtOnce!, a leading provider of internet marketing tools that move online shoppers into live conversations with car dealers, today announced that Cox AutoTrader, one of the world’s leading providers of online and print automotive consumer information, has deployed the ContactAtOnce! dealer live chat service on CarShopSmart.com, the just-launched “web2.0” sister website of AutoMart.com. Cox AutoTrader/AutoMart online operations combined have more than 1 million new and used vehicles for sale and reach over 2 million car buyers monthly.
“Today’s online car shoppers want new types of content such as consumer-generated reviews and they also want more convenient ways to contact dealerships,” said Melanie Kovach, General Manager of Cox AutoTrader/AutoMart. “Many consumers prefer the handy and instant communication available with live chat when making a phone call isn’t convenient or available.”
ContactAtOnce! powers graphical elements such as “drop-in business cards” that appear if a sales
person at a dealership is available at the moment a site visitor is looking at a car. Site visitors are
offered a variety of ways to contact the dealer, including chat and a phone number. Dealers appreciate
ContactAtOnce! because all chat conversations are tracked and recorded, making it easy to measure
the effectiveness of advertising and to conduct sales training. ContactAtOnce! dealer chat is simple to
use and designed specifically for sales people who are not always at their desks.
“AutoMart.com is a long-time customer that’s done an excellent job of leveraging ContactAtOnce! to connect more of their site visitors with dealers,” said John Hanger, president & CEO of ContactAtOnce!. “We are honored that they have selected ContactAtOnce! for use on CarShopSmart.com.” The ContactAtOnce! dealer live chat service is available on CarShopSmart.com immediately.
CarShopSmart.com features car listings exclusively from dealerships throughout the country, with
inventory content provided by AutoMart.com including vehicle images, VIN, and dealer contact
information. In addition to multiple browsing options to identify and find local cars, CarShopSmart
features industry content including top ten lists and buying tips powered by ForbesAuto.com, credit and
insurance options, and it is among the first industry websites to feature and encourage consumer
generated dealership ratings and vehicle reviews. CarShopSmart.com modernizes online vehicle
searches by offering car buyers ease of use coupled with the social media application of consumer
generated content for a complete car shopping experience.
About Cox AutoTrader:
Cox AutoTrader is among the world’s leading providers of online and print automotive information.
Operating subsidiaries include majority-owned AutoTrader.com and Cox AutoTrader/AutoMart.
AutoTrader.com is the Internet’s leading auto classifieds marketplace and consumer information web site
with more than 3 million vehicle listings and more than 13 million qualified buyers each month. Cox
AutoTrader/AutoMart is a leading provider of print auto classified publications with 356 titles and 3.9
million magazines distributed weekly. Cox AutoTrader/AutoMart also features online operations, including