Best PracticesRefreshFriday

CRYPTO! ..and why should a dealer consider using it? | Ben Hadley

Ben Hadley has his hands in just about everything and one of those things is how dealers can easily accept cryptocurrency as a payment form for vehicle purchases, down-payments, service & parts, etc.

We are going to spend most of this show talking about WHY. Why should anyone care about crypto and actually put it into business practice?

This is going to be a touchy subject for some. Ben, Alex, and I have spent some time down the “Creature from Jekyll Island” rabbit hole. We have a lot to say on the future of our currencies, and we fully anticipate this show being put in the looney category box for some of you.

You’ve been warned.

Join us LIVE on Facebook, LinkedIn, or YouTube Friday at 1PM

Watch the recorded session and comment below


Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
If I were to pitch accepting crypto to our dealership group, these would probably be their biggest pushback items based on their pre-conceived perceptions (if they even know what it is)
  1. There are not very many crypto people out there
  2. Do we even have the type of inventory a crypto buyer would want?
  3. How am I going to train all of our f&i managers on this?
  4. Crypto buyers are techy and probably wouldn't buy any backend products
  5. Would we get enough business to justify the monthly fee and training required?
  6. I heard crypto was dying on the news
I assure you that cryptocurrency payment will soon become mandatory for all types of businesses. The growing, active international community of cryptocurrency fans is an ideal target audience for businesses, regardless of the category. After all, the crypto community mostly gathers people interested in modern trends. Ordering a banal pizza for a crypt is no less interesting for them than paying for a technological novelty from a promising startup or subscribing to their favorite online service with entertainment. To understand investments in cryptocurrency and much more, study Investor Junkie.