Best PracticesDealership Marketing

Daily Impact of COVID-19 on Dealerships

Check out what @Jon Berna and his team are offering to the industry.. All reports are automatically update each night on the most important metrics dealerships should be monitoring to understand the real impact this has on business.

Find out how this climate effecting the dealer industry..

I’ll do my best to keep this updated each evening for everyone, OR For more supplemental advanced stats on COVID-19 you can DM Jon here here on DealerRefresh OR fill out the form near the bottom of this page.

I’ll ask Jon to step in and answer any questions you may have around these reports. Don’t be shy; if I know Jon, he will be more than happy to answer.

Last Data Updated: 3/19/2020


Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.


D.R. Truth
Nov 14, 2011
First Name
What an unprecedented time to be tracking automotive stats. During this time of uncertainty we want to help by providing some real metrics on what is actually happening in dealerships today. I designed a data command center to track everything we can see across all of our integrations.

Alex Snyder

President Skroob
Staff member
May 1, 2006
First Name
How's it look after the weekend?

As you know, Driven Data and FRIKINtech don't share every client, but the trends continue to grow for digital. Based on Jon's numbers this morning (he shared on Facebook) we are seeing the same thing. Here are pure FRIKINtech illumiQUOTE visits:

Screen Shot 2020-03-23 at 9.23.31 AM.png
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Alexander Lau

Feb 11, 2015
First Name

For the first half of March 2020, which includes the beginning of self-quarantines and social distancing, in-market shopper volume fell to its lowest level in more than six years, a clear indicator that March 2020 sales -- and beyond -- are in for some turbulence ahead, says Dennis Bulgarelli, vice president, automotive, Comscore.

Annual sales projections for 2020 have decreased, from 16.8 million vehicles just last month to 14 million to 16 million vehicles in reaction to the ongoing health crisis, per Comscore.
If someone can duct tape a car/truck together, now they will. That's at the risk of my own ass as a consultant.