Some big news for coming out of the ContactAtOnce and Dealer.com camps right before NADA. The following Press Release announces their move into “Partnership”. Moving forward, Dealer.com dealers will have ContactAtOnce Dealer Chat integrated into their marketing and operations solution.
The seamless integration of the live chat data will allow Dealer.com’s customers to view the impact of chat performance across multiple digital channels, while taking advantage of rich analytics and behavioral tracking available through Dealer.com’s integrated platform.
A few supporting studies and articles around chat for dealers..
- J.D. Power– 79% of consumers use the Internet in the process of purchasing a vehicle.
- Accenture – 68% of consumers welcome the ability to chat online with a dealer.
- R.L. Polk – 1 out of 3 chatters purchase a vehicle within 60 days.
Read the full press release after the jump! (that means click on the “continue reading” button. 🙂
February 6, 2013 – Dealer.com, a leading provider of digital marketing and operational products and services for the automotive industry, announced today that it has partnered with Contact At Once! to provide its automotive customers with greater visibility into the effectiveness of dealer live chat on their websites. The seamless integration of the live chat data will allow Dealer.com’s customers to view the impact of chat performance across multiple digital channels, while taking advantage of rich analytics and behavioral tracking available through Dealer.com’s integrated platform. This new level of analytics will complement the company’s recent product enhancements that help to further leverage data, reach targeted audiences, and better manage and view marketing and dealership operations performance.
Chat Connect is designed to simultaneously scale to the many types of websites online car shoppers visit while searching for vehicles. The data derived from Chat Connect will enhance Dealer.com’s comprehensive set of products, tools and services including inventory, websites, advertising, and CRM.
“Car shoppers are empowered like never before and gather information from dozens of places while they’re looking,” says John Hanger, Contact At Once! chief executive officer. “Our chat helps dealers make interactive connections with online shoppers from a variety of online sites, so they can build trust and rapport while there’s an opportunity to influence the purchase.”
“Embedding chat data and management into our platform means dealers have additional insight that will help them to focus their efforts more effectively when connecting with potential buyers,” says Rick Gibbs, Dealer.com president and CEO. “This partnership will deliver a comprehensive set of data in our analytics tool and ultimately help us empower dealers to take advantage of interactive connections from all the places online shoppers are searching.”
Both Dealer.com (Booth # 1201) and Contact At Once! (Booth # 3159) will be at the National Automotive Dealer’s Association (NADA) Convention in Orlando, Fla, February 8-11. Presentations about how dealers can leverage the Dealer.com digital marketing and operations platform and Contact At Once! Chat Connect will occur at 11:00 a.m. Saturday and Sunday in the Dealer.com booth. For more information, chat with Contact At Once! now, or call 866-358-3880.
About Contact At Once!
Contact At Once! pioneered the use of live chat in automotive advertising, enabling more connections between online shoppers and sellers than any other chat provider. More than 12,000 dealers, the world’s busiest automotive classified sites and many automotive manufacturers rely on Contact At Once! to build relationships with potential buyers and increase their return on advertising investments. For more information, visit www.autodealerchat.com.
Dealer.com is the automotive industry’s leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company’s platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company’s unique commitment to culture, with a focus on health and wellness, has made it one of the most desirable places to work. For more information on Dealer.com can be found at http://www.dealer.com.