Google dropped a bomb on us a few weeks ago when Google Places removed all 3rd party reviews. This affected many dealers (including mine) that had been focusing on only one site while not getting dealership reviews across multiple review sites. Many of us leverage the features and services of DealerRater.com. My self included.
Due to these changes, I was curious to what was buzzing around the DealerRater offices. I thought I would ask.
Below is a quick Q&A with DealerRaters Vice President of Business Development – Matt Lamoureux
Jeff: Why aren’t my DealerRater reviews showing up on my Google Place page?
Matthew: Google has revamped the appearance and layout of the Places page to allow for increased emphasis on Google User reviews.
The Places page will display Google user review counts, star ratings and review content, which is then followed by third-party review counts like DealerRater. In addition, no third-party review snip-its now appear on Google Places. DealerRater reviews are still indexed on Google and your DealerRater star rating is still prominently seen on the first page of Google search results. In addition, DealerRater reviews gain high organic search placement.
Jeff: What is DealerRater doing to help dealers through this change?
Matthew: Later this week DealerRater will be releasing a new product called DealerRater Push as a part of the DealerRater Certification package.
DealerRater Push will automatically detect whether a reviewer has a Google Gmail account, and if so, in cases where the user is submitting a positive review, the final step in the DealerRater review submission process will be for that reviewer to also very quickly copy and paste their positive review and STAR rating to your Google Maps/Places page.
Not only will DealerRater Push ensure that you generate numerous positive reviews on both DealerRater and on Google, but it will also make it such that those reviews will post immediately to your Google Maps/Places page (rather than having to wait the 4 to 6 weeks it has traditionally taken for Google to find and index your DealerRater review content).
Jeff: With the recent changes to Google, should dealer focus their attention on Google over DealerRater?
Matthew: Google is a great starting point when you’re looking to monitor what your customers are saying and hearing about you online; however, you also need a proven and comprehensive Online Reputation Management strategy in place to build, manage and leverage reviews.
DealerRater’s Certified Dealer Program provides various point of sale tools (such as rating reminder cards) as well as best practices training to help position your dealership for a successful Online Reputation Management strategy. In fact, those dealerships who build positive reviews on DealerRater gain a competitive advantage because they can then leverage those positive reviews to persuade prospective buyers to visit their showroom as opposed to visiting another local dealer with a less favorable reputation. See image below.
Where would you choose to shop?
Jeff: What are the key differentiators of DealerRater’s Certified Dealer Program?
- The most recent positive DealerRater reviews feed directly to your website
- DealerRater offers a 2-week reconciliation period enabling you to work with a negative reviewer prior to the review going live
- DealerRater reviews feed to your Facebook fan pages
- DealerRater provides individual sales team or MyReviews pages.
See a sample MyReviews page here http://www.dealerrater.com/
- Unlimited training on the best practices for managing and leveraging your reputation
- Automatic feed of inventory to a dealer’s Facebook fan page’
- Collection and sharing of leads
- Various point-of-sale tools including rating reminder cards, window decals and table tents to encourage customers to write reviews.
- Dedicated Content Integrity and Support teams to quickly and directly answer your calls and ensure real, credible reviews.
Matthew, thanks for taking the time to answer a few questions for the community. Many dealers/readers here on DealerRefresh are strong users of DealerRater. So as this interview might come across to some to be on the promotional side, I wanted to be sure dealers were aware and to help reiterate the additional features that DealerRater offers.
As many here know, I’ve always been an advocate of DealerRater and the process it helps to establish at the dealership in order to help change the culture within dealership. Thanks again for your time.