Industry News & Trends

DealerRefresh 2.0

Firstly, I want to thank EVERYONE that visits dealerrefresh on a frequent basis. I get a lot of feedback, emails, and some really awesome comments from many of my readers. It’s truly a pleasure to get those comments.

To be honest, this site is heading in a direction that I never really intended. I have NEVER thought myself to be the writer or someone that can easily get my thoughts out on print for others to read. But I find with a few beers or a Beam and coke, the words seem to just pour out at times. Ha-ha!

With that being said, I thought it was time for a new and improved look! Along with the new look, I have a few new features I’m going to be adding in the near future. Speaking of that, if you are 1 franchise Internet Sales Manager, please contact me if you would like to be a part of my new PodCast interviews. We are going to keep it real, no holding back and since I don’t rely on vendors for advertising and making money we can even get our hands dirty in the bucket of truth.

A few notable changes; I have myself a real logo now! (courtesy of Chad over at AutoOne Media..Thanks Chad!).  It’s now easier to share DealerRefresh with others with my new “Send to Friend Link”. An easier to use Newsletter sign-up form for my “Random Newsletter”.. and yes I know I need to be more consistent with the newsletter. As much as I hate to do this, but I have added a few advertisements to help pay for the time and sweat  I put towards the site. Please note; these are advertisements NOT endorsements.

This business is only going to continue to evolve. The dealers and manufacturers that are not onboard now are going to find themselves stumbling in the years to come! Our consumers are changing and the way we market to them has to change. I remember over 6 years ago, asking the GM at the dealer I was working for at the time; where do you think this Internet thing is going to take us? He replied; “it’ll be a craze for awhile but then sizzle after a short period”. I guess it’s still sizzling?

Thanks again to all of my readers and hope you’re having a productive year!

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.

Keep up the good work!! Love the New Look!!

I have been following the site since I started my internet department and have gained and LOT of FREE Insight from Dealer Refresh!! Thanks Jeff and Everyone that contributes to the site!!

Dealer Refresh is Second to NO OTHER Online Resource for Internet Directors/Sales Managers!!

Thanks Again Jeff,

Jake Wirth
Internet Sales Manager
[email protected]
The new look is absolutely fantastic - a big plus. Think you can hook me up with a fancy logo on the cheap? ;)