Industry Events

DealerRefresh RefreshFriday Ep. 17 – “SE O”ptimizing your inventory for Cars.com, AutoTrader, Cargurus, etc.

Jeff Kershner
Posted onJun 15, 2018 at 9:44 AM
Updated onUpdated on Oct 25, 2019 at 6:48 AM

Is it even possible to optimize your inventory for better placement across the 3rd-party sites?

Until recently, search results on most of the 3rd-party sites quickly yielded from highest price to lowest price. But something has changed over the last several months. Algorithms are now in charge.

In this episode of RefreshFriday Ed Brooks AND Jasen Rice join us for an in-depth conversation around optimizing your inventory for the some of the LARGEST search engines in our industry – 3rd-party sites – i.e. Cars.com, Autotrader, CarGurus etc.

Join us today at 1PM EST. Live on Facebook!

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Jeff Kershner
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.