PR Announcements

DealerSocket Announces DealerTrack Integration

DealerSocket Announces Two Major Product Enhancements

San Clemente, CA – February 10, 2010 – Leading automotive CRM provider DealerSocket announced today two significant upgrades to their core CRM solution. Beginning immediately, DealerSocket customers can now respond to inbound leads via a mobile device and “stop the clock.” This important enhancement allows users to respond via mobile email or phone call and have the action automatically recorded into the DealerSocket customer record. In addition, DealerSocket has announced that it has completed integration of its CRM Desking tool with DealerTrack lease rates and residuals. Still in pilot with two DealerSocket key customers, this vital enhancement will be available to all DealerSocket Desking customers by the end of March 2010.

“These two key improvements are things our customers told us they must have, and we listened,” said Brad Perry, DealerSocket co-founder and CTO. “Last year we released over 46 enhancements to our core product and the majority of them were based on suggestions from our valued customers. With these two upgrades, our auto dealer customers will save time, save money and be able to improve profitability in their dealerships.”

A key concern from some dealerships is “stopping the clock” to be able to qualify for special manufacturer incentives and bonuses based on lead response times. With the ability to do this from a mobile device and have it automatically record in the DealerSocket CRM, Internet Lead Managers, Sales Managers and Sales personnel can now respond quickly and efficiently without being in front of their computers, allowing them to communicate with leads 24/7 and have it count towards incentives.

With the integration of DealerTrack lease rates and residuals into the DealerSocket Desking application, dealers can now “desk” deals more efficiently, effectively and in a way that ensures the greatest profitability. With the ability to see current manufacturer incentives and bank rates directly within the DealerSocket Desking application, dealers can be confident in knowing that they are putting together a deal for their customer that is accurate and profitable at the same time. This feature will be available to all DealerSocket Desking customers by the end of March 2010.

About DealerSocket
DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available in the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer facing automotive dealership departments.

DealerSocket’s core CRM is enhanced by a powerful data mining tool called MoneyMaker, an online process training university called Carmind and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket’s MoneyMaker and CallCenter tools. Dealers are also getting more out of their people through the DealerSocket Carmind training university. These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 50,000 users at over 1000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket’s automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards. DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America. For more information, call 949-900-0300, email [email protected] or visit

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