Is a direct link from the Manufacturers Website a must-have?
As a large dealer family with multiple franchises (including GM brands), we have a non-Cobalt website, which means that when prospects hit our GM brand websites, our dealership location is listed, but without a live link to our website.
I certainly understand the value of having a live link to our website at the OEM level, however, we have to balance this value against having another website vendor that can better meet our needs.
My question is this; Is having a direct link at the OEM level for GM brands a must-have?
Is it worth the price of paying for a basic template website with Cobalt just to get that live link and have that additional site complement our primary site? For those of you that have a Cobalt website and get this live link with GM, have you measured the traffic clicking through from GM to your website? I would appreciate any input, many thanks!
eCommerce Director – Jeff Wyler Automotive Family