Industry Events

VIDEO: Good Times for DealerRefresh at NADA 2016

NADA is always an incredible time of hustling, shuttling, walking, conversing, learning, and of course socializing. This year in Las Vegas was no exception. Multiple people I spoke with told me it was their most successful NADA event in a while.

I too had a terrific experience, conducting interviews, making new friends, and catching up with others. Friday and Saturday I spent walking back and forth between the two halls capturing interviews and cameos of more than a dozen folks. On Sunday, Jeff and I were able to walk the expo hall and hit a few booths together as well, this time with no camera action, which was a relief.

The party is the only social event I hit. You’ll see a clip from it in my video below where the hi-performance rock band Royal Machines put on a fantastic show with guest appearance from Juliet Lewis signing CCR’s Green River which was a welcome and pleasant surprise.


Good Times at NADA 2016 for DealerRefresh

The video is about 4 minutes in length with good upbeat background music from South Hill Records. The first minute goes from scene to scene showing familiar faces across the industry, then there’s about two minutes of greetings from most of them. The last minute of the video is B-roll footage, which you will find is good for a few smiles and laughs.

Please enjoy and share with your friends. Shouts out to everyone that helped make the video come together. I truly appreciated it and enjoyed working on it together.

PS – There’s a discussion thread on the forum where some folks took a moment to share offer their takeaways from he conference. If you have something to share be sure to do so by clicking here.

Included in the video are:

Bill Wittenmyer (ELEAD1ONE)Don O’Neill (CreditMiner),

Caroline Schweich (Fizz Communications)Scott Pechstein (Autobytel),

Tara Wagoner (Autobytel)Keith Gaytan (Automotive Mobile Solutions)

Shane Born (ProMax)Craig Lockerd (AutoMax),

Sara Callahan (Carter West PR)Bruce Thompson (Pearl Technology),

Erik Nachbar (Helios)Jennifer Suzuki (e-Dealer Solutions),

Amanda Hubbard (GoMoto)Karla Buendia (Autobytel),

Tim James (Flick Fusion)Gina Reuscher (Flick Fusion),

Shawn Foster (DealerStrong) , Jeff Kershner (DealerRefresh),

Melissa Maxey (ELEADONE)April Rain (Digital Rain),

Cliff Banks (Banks Report)David Metter (AutoHook),

Ken Potter (The Appraisal Lane)Harry Siskand (AutoSpin),

Casey Ching (Servco)Christine Picchietti (

Christian Ziegler (Dealers United), Barry Brodsky (eAutoAppraise)

Marc Peckler (MAX Digital), Joey Little (Auto Alert)

Danny Benites (Comedian), Mark Tewart (Consultant)

Evan Berney (CarBiz)

Danny Orleans (Corporate Magic)


In the world of automotive marketing, I blog for car dealers.