April 1, 2008 – We are pleased to announce today Google has agreed to acquire DealerRefresh.com, the choice of blogs for Automotive Internet Sales Professionals across the United States, for $1.2 million in cold hard cash. Following the acquisition, DealerRefresh.com will operate independently to preserve its successful brand and passionate community.
Kershner seemed too excited about the acquisition "I never thought it would ever come to this. DealerRefresh was just a quick idea 3 years ago. Having the opportunity to grow a small blog into one of the most respectful communities in the automotive industry has been truly exhilarating!. I only hope is that we can continue on with the success. DealerRefresh would not be what is has turned out to be if it were not for the readers, the contributors, the whole community. ..WERD!"
"Id love to give a shout out to EVERYONE that helps make this community what it is. A big thanks to Alex Snyder for all of his help and contribution – you bring a balance to DR that we all appreciate!"
When the acquisition is complete, DealerRefresh will retain its distinct brand identity, strengthening and complementing Google’s own fast-growing business. DealerRefresh will continue to be based in the basement office of Jeff Kershner’s house. With Google’s technology, advertiser relationships and global reach, DealerRefresh will continue to build on its success as one of the most popular blogs for todays Automotive Dealers and Internet Sales Professionals.
Oh yea…APRIL FOOLS!!