If paid ads in the search engines were not enough to deal with, now you have
Google sending your ads to mobiles phones.
"The Internet giant quietly launched the offering that allows AdWords
customers to place marketing messages-including clickable links-in listings
retrieved through Google’s mobile search service.
AdWords customers can develop their own mobile advertisements and marketing
campaigns, and can set daily budgets, establish scheduled marketing messages and
pay only when consumers click the ad or call the business."
I wonder how many consumers use their phones to search for cars or dealerships? I
highly doubt many..right now.