Best PracticesDealership Communication Tools

Google just announced a $800 Million relief program for SMBs

Hello DealerRefresh community,

Please check this program from Google during this time. The Google team asked us to share with the communities we are involved.

Hopefully you can apply for your dealership(s)

As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.

Our commitment includes:

  • $250 million in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from our initial $25 million announced last month. In addition, we’re providing $20 million in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.
  • A $200 million investment fund that will support NGOs and financial institutions around the world to help provide small businesses with access to capital. As one example, we’re working with the Opportunity Finance Network in the U.S. to help fill gaps in financing for people and communities underserved by mainstream financial institutions. This is in addition to the $15 million in cash grants is already providing to nonprofits to help bridge these gaps for SMBs.
  • $340 million in Google Ads credits available to all SMBs with active accounts over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms. We hope it will help to alleviate some of the cost of staying in touch with their customers.
  • A pool of $20 million in Google Cloud credits for academic institutions and researchers to leverage our computing capabilities and infrastructure as they study potential therapies and vaccines, track critical data, and identify new ways to combat COVID-19. Learn how to apply for credits on the Google for Education site.
  • Direct financial support and expertise to help increase the production capacity for personal protective equipment (PPE) and lifesaving medical devices. We’re working with our longtime supplier and partner Magid Glove & Safety, with the goal of ramping up production of 2-3 million face masks in the coming weeks that will be provided to the CDC Foundation. Additionally, employees from across Alphabet, including Google, Verily and X, are bringing engineering, supply chain and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.

In addition to these commitments, we also increased the gift match Google offers every employee annually to $10,000 from $7,500. That means our employees can now give $20,000 to organizations in their communities, in addition to the $50 million has already donated. Together, we’ll continue to help our communities—including our businesses, educators, researchers and nonprofits—to navigate the challenges ahead.

All the best and stay safe.

Glad to share

Day to Day, I am acting CEO of and enjoy the modern world of technology, consider to be enthusiast and works on multiple technology ini...

Alexander Lau

Feb 11, 2015
First Name
From one of the accounts that I man:

How can I find out if I’m receiving ad credits?
Advertisers receiving ad credits will be notified in the coming months. We are in the process of building these specialized credits into Google Ads accounts, therefore notifications will not show immediately. We appreciate your patience.

Who is eligible for the ad credits?
The ad credits will be available to small and medium businesses, who advertise directly with us or through partners, around the world with active accounts since the beginning of 2019. Credits will be provided to SMB advertisers that have been active advertisers since Jan 1, 2019 and comply with all Google Ads T&Cs.

How and when will eligible customers receive the ad credits?
Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.

How long are the ad credits valid for?
This Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads accounts.


Shawn Zents

Green Pea
Aug 12, 2019
First Name
Had a dealer ask me last week: 'If I use a third-party to manage my advertising (ie: ad agency, website provider, etc...), is it they who receives the credit, or will it be my store(s)?' If the third-party receives the credit, how will I know? Are they required by Google to notify me?

Does anyone have clear information on this?


3rd Base Coach
Apr 30, 2009
First Name
Had a dealer ask me last week: 'If I use a third-party to manage my advertising (ie: ad agency, website provider, etc...), is it they who receives the credit, or will it be my store(s)?' If the third-party receives the credit, how will I know? Are they required by Google to notify me?

Does anyone have clear information on this?

"Technically" required by Google to notify you - it will appear on your (they manage) ad account as a credit for any advertising dollars spent. However - you do have at least "read only" access to the account right?? see

However - don't be expecting thousands IMO -- it is ALL SMBs that have a Adwords account, not just dealers. If you do rough calcs are about $125-150 per account. Need more information from Google to get exact. But $125-150, really not all that much comparing. That is unless they do some sliding scale based off of industries impacted, amount of average ad spend, etc etc. They have the data, kind of weird how we have not be given more details.


D.R. Truth
Nov 14, 2011
First Name
We haven't seen any notifications yet. My gut says it will be applied to the next dollars spent vs the billing method. We provide a breakdown end of month (its live in dashboard) with all charges so I don't expect we have to to do anything special.
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