Happy New Year – 2016

DealerRefresh wishes you, all of our readers and community members a
Happy New Year.

To an Amazing 2016!!

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Have you had your coffee yet?
Good Morning DealerRefresh! ☕️ Dealer Authority is excited to announce that we have launched a NEW video series, Coffee+Conversions. SEO Strategist, Kayla Maneen and Social Strategist, Emily Bower will be hosting this series twice a month - chatting about all things digital... Have you had your coffee yet?
Guess the Villain Game - from RefreshFriday
On today's RefreshFriday, Jeffrey Tognetti laid-out some shady tactics being done by a "trusted" vendor. This vendor is pulling the dealer's DMS and CRM data to see if the marketing they are doing is turning into sales. That should be all the hints you need. Who is this vendor?... Guess the Villain Game - from […]
A new data breach of humongous proportions has just been made public
Attention Automotive Industry peeps:, We are talking astronomical numbers. This data set has been labeled as a "Collection#1" and it consists of: Email addresses and passwords totaling 2,692,818,238 rows 1,160,253,228 unique combinations of email addresses and passwords. Unique email addresses... A new data breach of humongous proportions has just been made public
GM dealer leaving CDK website who to look at ?
So our owners have grown tired of the CDK website costs. Who are you guys using any suggestions? I have seen dealer.com and dealer inspire. My boss even joked as we use carsforsale to list we could use one of there sites.
Debate: Are customers still intimidated at the Dealership?
As vendors and owners, I think much of our decision-making is based on the belief that customers, when engaging with the dealership, are intimidated by the dealership. Let's all simply agree that intimidation is another word/form/symptom of FEAR. Of course, in the Old Days, there was no... Debate: Are customers still intimidated at the Dealership?
Content Marketing vs. PPC: Which One’s Better for Your Dealership?
Dealerships have many options available to them as they seek to grow their online presence. In fact, they might almost have too many options; certainly, it can be difficult to determine which channels offer the best return on investment. Take, for example, the long-running debate over content... Content Marketing vs. PPC: Which One’s Better for […]
Web visits to web generated lead conversion rates for benchmarks
Hey Y'all, I'm preparing some reports to run out of data studio and would like to be able to provide some frame of reference to the decision makers who will be seeing these reports. Do any of you know where I might find any content or hard numbers that talk about web to lead conversion […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Happy New Year – 2016

About the Author

Jeff Kershner

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Jeff Kershner

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