Happy New Year – 2016

DealerRefresh wishes you, all of our readers and community members a
Happy New Year.

To an Amazing 2016!!

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

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Cars.com hires JPMorgan to explore possible sale
https://nypost.com/2018/05/30/cars-com-hires-jpmorgan-to-explore-possible-sale Possible suitors include buyout firm Apax Partners and Atlanta-based cable TV company Cox Communications, which reportedly... Cars.com hires JPMorgan to explore possible sale
Calendar Invite and SMS Reminder?
Sat in the corner at a CRM training session - where the CRM provider told the group that a "best practice" was to email the customer a calendar invite after setting the appointment and send them a reminder text the day before. WAIT... WHAT??? Shouldn't "your" CRM send the calendar invite... Calendar Invite and SMS […]
Dealers Superimposing their Pictures in Front of the Dealership
Interested in what others think of this practice. When people are looking for a specific car and get to the search result page, I always wanted my vehicles to fill the picture as much as possible. I am convinced that most people use tablets and the pictures on the SRP are already very small.... Dealers […]
What do Ron Burgundy and Jalopnik have in common?
It sounds like the setup to a good joke... the punchline, however, is a punch to the gut! Remember this creative series of ads featuring Will Farrell as Ron Burgundy supporting the release of the Durango? There are a ton of these, but this one is one of my favorites:... What do Ron Burgundy and […]
Session #4 - How Can Attribution Data Be Utilized by Dealers?
In this fourth edition of the all-new DealerRefresh Roundtable we dive deep into the topic of Automotive Marketing Attribution for the purpose of debating whether or not we as an industry need attribution and if so then what specifically is needed and how can it be utilized by dealers.... Session #4 - How Can Attribution […]
CDK buys eLead CRM - No more private or small CRM players
Sounds like CDK will be announcing it acquired eLead tomorrow. They were the last popular one to not be a part of an automotive conglomerate. Good for eLead though! I hear it was a pretty big number. A big number for some really old technology.
Google My Business keyword report, anyone seeing this yet?
Thanks to a recent tweet by @ericmiltsch of Dealer Teamwork, I learned of this new development: https://www.seroundtable.com/google-my-business-insights-queries-keyword-report-25999.html I'm not seeing it so far for any of my dealer-customers, how about you all? If... Google My Business keyword report, anyone seeing this yet?

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Happy New Year – 2016

About the Author

Jeff Kershner

Leave a Reply Cancel reply

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith