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Honda Selects ClickMotive for Nationwide Dealer Ad Website Program

Los Angeles, California – February 10, 2010 – American Honda Motors has exclusively partnered with ClickMotive, a leading automotive software company based in Texas, to create and support Dealer Ad Association Websites on a nationwide basis for both Acura and Honda.

These groundbreaking websites will uniquely combine the most effective elements of Digital Marketing into a seamless geo-targeted website platform that will benefit local Consumers, Dealers and Ad Agencies.

Together, American Honda Motors and ClickMotive set out to build the automotive industry’s most complete Ad Association Websites by combining many on-line features for the first time into a single website solution that provides Consumers with everything they need to purchase or service a Honda or Acura with a Dealer in their area.

These websites feature compliant branding, customization tools, shared new & pre-owned inventory, complete vehicle research, video galleries, zip code mapping, special offers, dealer profiles, lead integration, phone tracking, reporting analytics, search engine optimization, search engine marketing, mobile websites, mobile texting, content management tools and more.

“American Honda Motors believes that consumers in a local market will really benefit from a brand-friendly Ad Association website and mobile portal that provides everything they need about all Acura & Honda Dealers in their area,” said Mark Ortiz, National Interactive Sales Manager – American Honda Motors.

“Local Ad Agencies and Dealer Ad Associations will finally have all the tools they need to quickly synergize traditional advertising with online advertising in a brand compliant manner. Web, SEO, SEM, Video, Mobile, Inventory, Integration, Analytics…we combined everything into these Ad Associations Websites,” stated Stuart Lloyd, CEO – ClickMotive

A complete mobile marketing solution will also be created for each Ad Association that includes a mobile website, mobile texting and mobile SEO featuring essentially the same content as the traditional website.

ClickMotive delivers the powerful combination of website design, video, and dynamic search – in a single product, on a single platform, for one low cost, using 100% in-house technology. Led by the former owners of Third Coast Media and the former Vice President of RWS, ClickMotive combines powerful tech savvy with years of experience at all levels of the automotive industry.

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Congrats on the Honda Business Bryce!