It got me thinking about the different stages/types of companies out there on the innovation-perception scale:
Jumped out of the plane thinking they’d be able to fly away like Superman.
Innovators, not operators
Jumped out of the plane without a chute. Didn’t know you were supposed to pack a parachute.
Operators, not innovators
"Look at that plane flying over our heads!"
Sales Innovators (AKA Innovators of BS)
We are going to jump out of the Tesla rocket ship as it circles Mars. And the rocket ship also sells a lot of cars for you.
Group1 uses it. Penske uses it. Mileone uses it. Who cares what it does.
We built the plane. But before we did that we grew the grass the pavement was laid on for the plane to take off. Then we refined the dead dinosaurs to make the fuel and we grew the flight attendants from test tubes. And we raised the pilots from birth… "Oh!" You just want to go skydiving???
Did someone say reorg? Woohoo!!!
Think they are still innovating, but 12 step programs don’t exist to help them.
Innovates only at NADA
Reorged the company. Hired three chute packers. Hired a chute packing strategist consultant. Hired a plane approach specialist manager who dotted-line reports into the weather-vane and wind direction vice president. The department created an excellent Q2 plan that would have the jump launched in Q3. And then the chief of avionics decided the reorg wasn’t right, so they did it again in Q4. The same jump product manager and same jump project manager who has been there for 10 years worked directly with the same chute engineers and made some blue jumpsuits just in time to jump out of the same plane at the same time as they do every year no matter what the winds are like in Q1.
Jump out of the plane often. And land on the ground to do it again.