Dealership MarketingRefreshFriday

Is SEM Still Worth It? | Brian Pasch – BPE Research

Despite the wide adoption of Google Ads, dealers are still unclear on how to measure its effectiveness. :banghead:

What is SEM worth these days?

@brianpasch, founder of PCG Companies, shares the findings from his latest research on Google Ads | Paid Search. He promises some shocking outcomes!

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Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
Super insightful discussion today. I really enjoyed it! Loved the discussion about conversations/real time retail shopping support concepts. DR technologies that provide shoppers only navigational capability and minimal to no "interaction" capability during the process will continually fall short.