About the Author

Steve is a respected automotive ecommerce industry veteran, and is the founder of pladoogle, LLC, a leading mystery shop, ecommerce and automotive consulting firm providing cutting-edge products and in-store sales consultation to automotive dealers, industry vendors and media companies. Prior to his involvement with pladoogle, Steve served in various automotive ecommerce leadership roles, including as the Asbury Automotive Group’s director of ecommerce, the director of the Web Solutions division of the Reynolds & Reynolds Company, and as general manager for Dealer Web Services at Dealer Specialties. Steve is also an extremely popular automotive industry speaker and writer; and he operates a free video training site at SteveStauning.com.