On August 20th of 2008 Microsoft Labs launched Photosynth to the world. It is an online image-stitching tool that renders a series of images into an interactive “panoramic” walk-around.
Imagine taking 20 photos of the interior of a car: the steering wheel, the shifter, the radio, the driver’s door armrest, the gauges, the sunroof, etc and having them all linked together by technology. No, not like a 2 dimensional slideshow as we have today. A virtual 3D rendering that someone can click through to view various areas of the interior that interest them. Think of something like the eVox interior displays most of us already have, but a little more crude, and not done in a studio with special camera gear. This would be something anyone could do. Maybe some images will help…
Visit http://photosynth.net to see it in action. You will have to install some software and it currently works best in Internet Explorer (of course).
Then think about how you could use a technology like this to do full product displays without having to get fancy with the equipment.
Could this be a future tool for retailers?