If you’ve been watching your inbox, you may have received an email informing you that your Google Analytics is about to receive an upgrade, and activation should be happening soon.
In addition to a redesigned interface there are a slew of new features. Here are a few to keep an eye open for…
Google Analytics Real-Time – exciting!
Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.
See which channels your customers interacted with during the 30 days prior to converting. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.
More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.
Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google has completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.
Want help adjusting to the new version?
The Google Analytics Help Center is up to date on all the step by step of how to navigate Analytics using the new version.