PR Announcements

PCG Offers Car Dealers More Digital Marketing Choices

Three new digital marketing services specifically designed for savvy automotive retailers.

PCG Digital Marketing announced today three new digital marketing services specifically designed for savvy automotive retailers that seek to leverage social media, consumer review portals, search marketing and paid advertising strategies to expand their brand(s) online.

The three monthly marketing packages offer a comprehensive approach to digital marketing for car dealers. PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, Internet Reputation Management, social media and now inventory advertising raise the bar for the automotive industry.

The core PCG monthly Digital Marketing Package offers dealers a powerful combination of off-site and on-site marketing and search engine optimization strategies which include customized microsite development, a complete Google compliance review of their current site, online Press Release distribution, blogging, content development, social media management and more. Their core monthly digital marketing package is priced at $1,195 per month.

In addition to PCG’s core Digital Marketing Package, dealers can now enhance their digital marketing strategies with three new packages:

  • Internet Reputation Management (IRM)
  • Google Adwords Management (GAM)
  • Automotive Advertising Network (AAN)

Monitoring Car Dealer Reputation Scores

According to Brian Pasch, CEO, “Internet Reputation Management will be one of the key metrics for success in 2010 and beyond. Mobile phone apps that reward consumers for on-site reviews make a clear case why dealers in 2010 need a reputation management policy and strategy.”

The PCG’s Internet Reputation Management (IRM) package, priced at $595 a month, includes customized reputation management policies and procedures for dealers, design of a Reputation Management Portal (RMP) and full reporting that monitors each month the dealer’s online reputation scores.

PCG’s IRM team also assists dealers with contacting customers to participate in online review websites. The assistance provided by PCG and the creation of a Reputation Management Portal (RMP) simplifies the process of engaging customers to post online reviews.

Innovations in Car Inventory Advertising

The Automotive Advertising Network (AAN) consists of a network of car inventory advertising websites that target national, regional and local search phrases that consumers use to research new and used cars. The AAN features hundreds of regional websites containing automotive buying news, tips, resources which also advertise local dealer inventory. (

In addition to the AAN’s network of regional and local websites, dealers can leverage and advertise their cars using CarPort App™, a software application that allows cars dealers to post their cars on social media websites and popular blogs like WordPress. With CarPort App™ car dealers can leverage the search engine power of blogs to write about the cars they sell and include sample inventory inside the blog post.

CarPort also allows dealers to create a custom tab on their Facebook Fan Page which displays cars that are in stock and ready for sale. Dealers can view an example of the CarPort technology on Facebook by visiting the Rairdon Auto Group fan page and clicking on the “View Cars” tab: .

The AAN package is currently being offered at an introductory price of $495 per month until June 1, 2010. After June 1st, admission to the AAN will move to $795 per month. The AAN provides unlimited leads at one low monthly price.

Dealer professionals who would like to learn more about the enhanced monthly marketing packages can contact PCG Digital Marketing at 732-450-8200.

About the Brian Pasch and PCG Digital Marketing
Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

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