I received this email from a very perceptive vendor:
I was wondering if you have ever done an article outlining the importance of good vehicle data on your website? I have been building up my wish list for a new truck and consistently find a severe lack of option info on sites. I know there is only so much info that can be had from VIN decoding, and that it becomes a manual chore to get really stellar info populated. I just have to think that if you are spending all sorts of time adding content to other parts of your site to gain SEO value and sell your dealership, etc… that spending the time to add options and details about the vehicle would also be beneficial. This issue is probably more prevalent with trucks…I was curious to get your thoughts on it.
I figured this would be a good one for all of us to answer and discuss. Getting inventory to properly display is a very tough process; not only because of technology (mainly DMS difficulties), but also due to internal processes. This is all especially tedious when you are dealing with multiple stores.
How do you deal with things?