If you’re an ISM at the average dealership, then you know too well you usually need all the help and support you can get. Especially when it comes to getting upper management to swing a few dollars (from the thousands they spends each month for ineffective print media) over to the internet department for additional leads, online advertising or even a lead management tool.
I’ve found there is nothing that speaks more volume then the hard NUMBERS. As an ISM, it’s your DUTY to keep track of the performance and progress of your Internet marketing efforts. Tracking your ROI will ultimately yield support from upper management and will keep your department heading in the right direction.
These reports are in an Excel Spreadsheet. Fill in the “0’s” with your departments numbers and the spreadsheets will calculate your results.
Feel free to leave some feedback, comments or ideas.
Internet Lead Performance Report:
This report will track of the Cost Per Lead, Cost Per Sale and Closing Ratio of your individual lead sources. Track EVERY LEAD; email leads, phone calls, even showroom ups that came in to see that car they saw on AutoTrader.
DOWNLOAD my Internet Lead Performance Report
I’ll be adding more reports throughout the next few weeks.