Here’s a statistical chart borrowed from the latest J.D. Power New Autoshopper.com Survey. I thought it was interesting to see KBB to have such a lead on the other sites. I thought for sure Edmunds would be closer behind. I’d be interested in seeing this broken down by demographic locations and what content is being …
If you’re an ISM at the average dealership, then you know too well you usually need all the help and support you can get. Especially when it comes to getting upper management to swing a few dollars (from the thousands they spends each month for ineffective print media) over to the internet department for additional …
