We are living in unprecedented times with the Corona Virus forcing state’s to issue stay at home orders, social distancing, and business shut downs. This unknown is causing fear, confusion, not to mention, destroying daily routines. It leads to a feeling that we aren’t in control of our lives anymore. Now, most dealers I have …
Hello DealerRefresh community, Please check this program from Google during this time. The Google team asked us to share with the communities we are involved. COVID-19: $800+ million to support small businesses and crisis response Our commitment to support small\u002D and medium\u002Dsized businesses, health organizations and governments, and health workers. blog.google Hopefully you can apply …
- Jay Radke
- Posted onMar 27, 2020 at 3:18 PM
- 4 Comments
Automotive Retail Disruption: How Process Would’ve Made a Difference We all know good habits are learned in bad times, and bad habits are learned in good times. For virtually every car dealer in America, the good times started sometime around 2011, and ended suddenly in mid-March 2020. An industry disruption no one could’ve predicted. So, …
Check out what @Jon Berna and his team are offering to the industry.. All reports are automatically update each night on the most important metrics dealerships should be monitoring to understand the real impact this has on business. Find out how this climate effecting the dealer industry.. I’ll do my best to keep this updated …
This has happened to you, right? Articles and headlines like this and this tell similar stories — spam calls keep increasing. The Federal Communication Commission (FCC) says these unwanted calls represent their top consumer complaint and highest priority. Good news – you’re not alone. Various players are trying to fight the madness. Phone carriers are …
- MikeHaeg
- Posted onMar 18, 2020 at 7:12 PM
- 3 Comments
This week started with a change to nearly every life in the United States. People love change! They respond well to it and always react rationally. They do not hoard, they shy away from rumors of worse things, and they absolutely continue onward with their big purchase decisions. Oh, wait… No, they don’t. People are …
At the time of this writing, NADA 2020 is approaching quickly. Like me, I’m sure your email inboxes and social media feeds are getting flooded. The next big event, or the next big personality, or the next big technology. Just like last year. The more people ask if I’m going, the happier I am not. …
In the famous words of Bob Dylan, "The times, they are a-changing." Remember the good old days when customers had two ways of selling their car? They could either take it down to their local dealer or turn to Craigslist. For consumers, they were making a tradeoff, make more money or save more time. In …
Happy New Year! Time for the 2020 automotive marketing predictions. For the first time in several years, dealers face decreasing new car sales numbers and higher average prices. Fortunately, the cloud of confusion surrounding digital marketing seems to be dissipating. The industry broke away from the stigma of being slow to adopt new ideas and …
Outdated website content may not always hurt, but it certainly never helps, either. Is it worth the effort to dust off those old pages and give ‘em a shine? The answer may surprise you. When it comes to SEO and website traffic, everyone is looking for an edge on the competition. It’s no surprise that …
- TabFlythe
- Posted onJan 8, 2020 at 3:06 PM
- 2 Comments
