Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One …
- joe.webb
- Posted onDec 4, 2019 at 3:39 PM
- 11 Comments
When did the up-bus stop coming to car dealerships? The internet choked the motor on that bus and killed it into a machine that is now fueled online.
FRIKINtech and Driven Data create advertising and landing page conversions that are 100% relevant to the car shopper.
- Alex Snyder
- Posted onNov 11, 2019 at 4:08 PM
- 3 Comments
Reconditioning is a critical step in getting a vehicle prepared for sale, both online and instore. If not done efficiently, this tends to be the stage that costs dealers time, money and engagement. Delays in reconditioning can create delays with merchandising, unless you have a process for getting vehicle merchandised through a proactive, phased approach. …
Quarter three has wrapped up, and we’re heading into Q4 with some exciting DealerRefresh topics and some much needed changes to the dealer forums on the horizon. Maybe you have a gameplan ready to go to close out the year on a high note, or maybe you’re still looking for industry insights. Either way, September …
As a consumer, online shopping is appealing because of the convenience. I can browse, research, compare, and purchase—usually all from the comfort of my couch. In automotive, companies like Vroom and Carvana are building their brands and marketing around the idea that they can make car buying an easy, convenient, and even enjoyable online shopping …
The prospect of the automotive business development center is appealing, with the promise of an appointment generation machine that will supercharge your sales floor. That said, building and sustaining a successful BDC is a difficult process for every car dealership. The processes that need to be implemented and the staff that need to be hired …
- Andrei Smith
- Posted onSep 4, 2019 at 6:10 PM
- 1 Comments
Gender: we all know it’s a hot topic in automotive. Whether it’s how to sell to the millennial woman or to the classic emotional male buyer, we’re constantly analyzing the difference between male and female shopping patterns. We’re dissecting how to market to them, negotiate with them, and then retain them as loyal customers. As …
- ilana.zur
- Posted onAug 29, 2019 at 3:49 PM
- 0 Comments
Instead of overhauling the retail car shopping experience to be fully online, start by taking some of the best marketing tactics from ecommerce and putting them to work for automotive. Here are two major strategies to steal from ecommerce that will personalize your marketing to better engage leads and improve the sales process at your dealership.
A few years ago, tech company managers were sitting around a room, and someone started lamenting about a bad experience they had buying a car… and someone else nodded their head… and by the end of the meeting, they had decided that customers don’t want to buy cars from dealers anymore; customers want to buy …
