Industry Events

Timely Tips to Help You Sell More Cars in 2009 – Cars.com Webinar

Jeff Kershner
Posted onJan 8, 2009 at 9:17 AM

Date: Friday, January 9th, 2008
Time: 12pm to 1 p.m. (Eastern)
Location: Your Computer
Cost: FREE – Register Here

In responding to the current economic slowdown, you can either give up or get down to business. Choose to jumpstart your 2009 sales with timely tips from the experts at Cars.com who will share their top internet sales techniques to help you weather tough times and position yourself to thrive in the recovery. We’ll examine the critical components of your online advertising and internet sales processes that help you connect with in-market shoppers and work with them to win the sale.

In this session, we’ll discuss the:

  • Stock your store with the in-demand vehicles that car buyers want in today’s market.
  • Merchandise your listings and promote your store to stand apart from your competitors.
  • Communicate with in-market shoppers to build credibility and establish rapport.
  • Stick with buyers until they buy.
  • Leverage internet advertising, including specials, to keep your inventory moving.

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Jeff Kershner
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
B
any guest appearances or is this all Cars.com reps?
C
The webinar will be presented by Ralph Ebersole, Cars.com's director of automotive consulting and dealer training. The session will incorporate anecdotes and tips & techniques he's gathered from the 150 dealer visits he completed in 2008.

We conclude every DealerADvantage Live event with a Q&A period, so there will be time to ask questions about issues you're facing at your store.

Should you be unable to attend the webinar, a recording will be available afterward at http://dealers.cars.com/live. You also will be able to download a copy of the presentation.
B
sounds good thanks for the followup and the phonecall.
C
Attended this webinar today, and although alot of basic information it was worth the time invested. Came away with at least 1 good idea.
M
Was posting your cars on craigslist one of the ideas they discussed? ..

-Michael Sweigart
http://www.automotiveseoblog.com
C
No mention of craigslist....although an effective avenue of selling cars. Mostly about answering your customers questions, having quality pictures,ave response times, specials etc....for those reading this blog probably things we all know and practice daily.
C