The dealer was going to shut down their autotrader and cars.com accounts.
The best part of running DealerRefresh is that I hear from and get to met so many interesting people. From newbie ISM’s to veterans getting back into the business and taking over a dealers Internet Department. Sometimes keeping up with all the emails is like a part-time job!
Last week I received an email from Paul Rushing. He has returned to the car business after a 9 year absence and was given to the opportunity to take over an internet marketing for a Chrysler Dodge and Hyundai dealer.
He had a question for DealerRefresh readers..
“Paul Rushing here in Brunswick, GA. I have returned to the car business after a nine year absence. I was given to the opportunity to take over the internet marketing for this store.
The dealer was going to shut down their autotrader and cars.com accounts and rely on the poorly designed Reynolds sites. The dealer was very negative about internet marketing and had a manager that was sharing a dual responsibility of internet marketing and as the Hyundai manager.
I took over the role of ISM and receive all leads from our sites and AT and Cars.com as well as the number on the sites are forwarded to my cell. I am paid as a salesperson.
I am an experienced online marketer selling affiliate products and generating leads for merchants. Applying those skill sets to marketing cars online is not an issue. However generating support for new ideas is. The dealer principal is a die hard old used car guy. The answer I receive from his maximize what you have then we can open up further negotiations.
We have the minimal AT package however the most leads are generated from them. My suggestion is to kill cars.com and use that money to enhance our AT package. Is this advisable?