Industry News & Trends

The Weekly Refresh – Text advertising and the YouTube Generation

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  • GenY says no to text message advertisements – A recent poll conducted my Maritz Research revealed that almost two out of three GenX respondents (65%) said they were “unlikely to or would definitely not subscribe” to offers solicited via cell phone text messaging.
  • Lillie Guyer over at WardsAuto.com wrote and article “Calling All Customers” while giving DealerRefresh a nice little plug. Thanks Lillie!!
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    Boomer234
  • August 13, 2007
No crap! I can think of few more annoying things than text message spam.
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Right on. I barely give my legitimate text messages any attention, so the very idea that I would subscribe to receive solicitations by text message is completely ridiculous.

Brandon Watts
Criteo Evangelist
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