Industry News & Trends

Study: What Digital Drivers Want

A recent study by Accenture revealed what Digital Drivers Want:

The Automotive Industry Digital Survey yielded the following key findings:

  • Fifty-four percent want information tailored to their needs while researching a new car via online channels.
  • Thirty-six percent already use online channels to narrow their search for a vehicle as an initial step on the path to purchase.
  • Sixty-three percent stated they would consider purchasing a new car in an online auction.
  • Chinese, Americans and Brazilians appear more interested in online digital experiences compared to other countries.

Check out the cool infographic: Automotive Industry Digital Drivers


Jessica is a Branding and Marketing professional, working to keep DealerRefresh the automotive industry's leading community based blog and forum. She'...