A recent study by Accenture revealed what Digital Drivers Want:
The Automotive Industry Digital Survey yielded the following key findings:
- Fifty-four percent want information tailored to their needs while researching a new car via online channels.
- Thirty-six percent already use online channels to narrow their search for a vehicle as an initial step on the path to purchase.
- Sixty-three percent stated they would consider purchasing a new car in an online auction.
- Chinese, Americans and Brazilians appear more interested in online digital experiences compared to other countries.
Check out the cool infographic: Automotive Industry Digital Drivers