AOL Archives - DealerRefresh

Blueprint Series: Third-Party Lead Providers

What do you want from your 3rd Party Lead Vendors?

A. ROI
B. Conversion
C. Marketing
D. All of the above

Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you a lead, except your own website or direct ventures.

This one is for, but not limited to: AAA, AOL, Adtel, AutoExtra, AutoMart, AutoUSA, AutoTrader.com, Jumpstart, CarFax, Cars.com, CarsDirect, Dealix, Edmunds, KBB, NewLeadsPlus, OEM’s, Vehix, Yahoo, USAA, ZAG, etc.

Future of CRM
You know the biggest players: eLead, VinSolutions, DealerSocket, and Reynolds Contact Manager, but do you know when they were originally coded? I believe the newest one of that pack came to market in 2003. Do you remember 2003? I think we, as an industry, were finally beginning to accept that... Future of CRM
Google Project Beacon #findoutwhy
Received this in the mail today... View attachment 3739 It's a beacon, from Google. So I googled it.... About Project Beacon by Google Google is piloting a program where we send beacons to businesses with physical locations to make their venues more visible to... Google Project Beacon #findoutwhy
Car Sales Burn Out and Three Ways to Avoid It
Car sales is the greatest job in the world, I truly believe this. We sell vehicles we do not own to other people and get paid to do it. How awesome is that? Somewhere along my career I lost the magic. I still appreciated my job, but I forgot what a privilege it is to […]
Setting up a Photo Booth
We handle all of our inventory photography inhouse. Our grounds lack a decent spot to shoot our vehicles away from other inventory and ugly parts of the facility. We are looking into assembling a photo area in an empty service bay. I'm trying to keep this as high-speed, low-drag as... Setting up a Photo Booth
What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Guys, Is anyone else having this issue with their websites when they do a "site:www.your-dealership-web-address.com" search on Google ???????? I have page titles that say my dealership is in all other parts of the freaking country with... What in the Heck is Going On With my Dealer.com sites in Google SRP's?????
Must Reads!
A few months ago we decided to start a managers reading series. The format is each manager gets a chance to pick a book. We read a few chapters and at our weekly management meeting we discuss how it relates to our business, dealing with employees, customers, life, etc. There is no limitations on... Must […]
Content is dead. Long live Content? (Video Content)
Hey All, New to the forum, but wanted to thank you all for your contributions. Always entertaining and informative to read. I was hoping to open a dialogue about custom content on FB/IG - and what ya'll think is working (or not) for you. Programmatic approaches aside (dynamic inventory... Content is dead. Long live Content? […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Blueprint Series: Third-Party Lead Providers

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith