AOL Archives - DealerRefresh

Blueprint Series: Third-Party Lead Providers

What do you want from your 3rd Party Lead Vendors?

A. ROI
B. Conversion
C. Marketing
D. All of the above

Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you a lead, except your own website or direct ventures.

This one is for, but not limited to: AAA, AOL, Adtel, AutoExtra, AutoMart, AutoUSA, AutoTrader.com, Jumpstart, CarFax, Cars.com, CarsDirect, Dealix, Edmunds, KBB, NewLeadsPlus, OEM’s, Vehix, Yahoo, USAA, ZAG, etc.

Do well written comments make a difference?
Hey guys, I'm new to DealerRefresh but I have been doing a lot of reading on here the past few months. Anyways, I wanted to ask you guys about the comment sections of your online ads. I know a lot of dealers use Vauto, but the ads they produce are trash. Many of you say […]
CarGurus and selective rule enforcement
Like any UCM, I am always trying to get my cars out there, and make the best impression on as many sites as possible. Lately I've been getting killed by CarGurus and I've found out why. All of my cars have been pushed into "High Price" or "Over Priced" category because larger stores in the... […]
Help With Odd Website Analytics
I'm having trouble deciphering data, and want opinions. Our web site traffic ytd for year-over-year numbers for three stores is UP 12%, 19%, and 50% respectively but for each store the total lead submissions are DOWN. In the case of the 19% increase the submission rate is down 31%.... Help With Odd Website Analytics
Tesla Reality Check?
So it appears that the government may look to cut off Elon's subsidy cash flow, this will test the business model. http://dailysignal.com/2016/11/13/i...g-taxpayer-dollars-on-elon-musk-and-cronyism/
Wesbsite Conversion
Internet Directors and Marketers...Wondering what you think about a dealer's overall Lead Conversion, Your feedback is much appreciated...Help! Lead to visits Conversion 5.57% Chat to visits Conversion 0.06% Calls to visits Conversion 0.08% Web Leads to visits Conversion 0.6%
Paid Google My Business Listings?
I saw this pop up this week: https://www.searchenginejournal.com...er-premium-features-for-a-monthly-fee/305461/ Can't say I am surprised that Google wants to get into the "pay us to keep competitor listings off of your page" game. Really like when companies... Paid Google My Business Listings?
Blackhat CarGurus SEO Tactics PPT that Cars.com produced
Blackhat CarGurus SEO Tactics PPT that Cars.com produced https://www.docdroid.net/aQ0Vbn0/blackhat-cg-seo-tactics.pdf

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

Blueprint Series: Third-Party Lead Providers

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Eric Miltsch

Matt Murray

Ilana Zur

Adam Robinson

Joe Pistell

Todd Smith