AOL Archives - DealerRefresh

Blueprint Series: Third-Party Lead Providers

What do you want from your 3rd Party Lead Vendors?

A. ROI
B. Conversion
C. Marketing
D. All of the above

Here is another Blueprint Series to discuss those exact things. Tell your third party lead provider exactly what you want! Tell your third party lead provider what they’re doing wrong. Yes, this includes anyone who sends you a lead, except your own website or direct ventures.

This one is for, but not limited to: AAA, AOL, Adtel, AutoExtra, AutoMart, AutoUSA, AutoTrader.com, Jumpstart, CarFax, Cars.com, CarsDirect, Dealix, Edmunds, KBB, NewLeadsPlus, OEM’s, Vehix, Yahoo, USAA, ZAG, etc.

I’m thinking of building an Innovation Lab, I’d like your thoughts.
As many of us here at DR know we're in an innovation desert lately. One cause is “Vendors who are skilled at consolidation, are not at innovation”. I addition to this consolidation phase we're in, I've noticed many startups in various stages, trying to come to market, but stalled on the... I’m thinking of building […]
Coolest Lead Response Tools
Anyone got something cool that is helping to create customer engagement when responding to leads and/or emails? There are video systems, eBrochures, etc. Anything outside of the norm?
Who offers a full Digital Retailing solution for dealerships?
What companies in our industry either offer or are working towards a full Digital Retail / Online Vehicle Purchase solution or service for dealerships (and their website) that can handle the full transaction from beginning to end? This thread will list and link to all the companies in our... Who offers a full Digital Retailing […]
Who is innovating?
Since the acquisition years it seems to me that the DealerRefresh community has been a little quiet on the technologies out there. Is it a lack of innovations in comparison to times before 2015? Or are cards being held closer to the chest? It is hard trying to write this without putting... Who is innovating?
Automotive Almond Milk
Fun title right?? Wondering.... why? Keep reading. Recently our Marketing Manager, Tabitha Flythe, listened to an interview on the podcast, "Creative Peptalk" with Marketer, Seth Godin. Anyone ever heard of him? Seth is a pretty interesting guy. His... Automotive Almond Milk
Attribution: Do you give the last touchpoint all of the credit for a sale?
I read, with a great interest, a post on DMNews.com Marketers' Twisted Cross-Channel Attribution [Infographic]. At one point it was stated "...almost one quarter of... Attribution: Do you give the last touchpoint all of the credit for a sale?
Introduction
Hello everyone! My name is Bradley Cooper and I am the Chief Revenue Officer at Prestio! We are super excited about our progress this year! I was looking to get some advice on the best days and times to have my salesman be prospecting in the automotive industry B2B I have plenty of years in... […]

Jeff Kershner
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
Alex Snyder
Alex was born into the car business. His family owns a group of stores in Virginia where he held a multitude of positions since he first cut the grass there in 1989. DealerRefresh caught his attention in 2006 and he has been a part of the community ever since. In 2010 Alex joined Dealer.com to help put a dealer's spin on products; where he got a front row seat to converse with over 13,000 dealers and watch 2 acquisitions totaling over $5 Billion. Today, Alex lives in Vermont and works to make DealerRefresh amazing!

Blueprint Series: Third-Party Lead Providers

Jeff Kershner

Alex Snyder

Steve Stauning

Joe Webb

Kevin Frye

Ilana Zur

Adam Robinson

Todd Smith