Pasch’s AAAS in Palm Beach review
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Pasch’s AAAS in Palm Beach review
Brian Pasch's Automotive Analytics & Attribution Summit (AAAS) review by Alex Snyder
Confused by Attribution and Analytics? Don’t Sweat It!
You Don’t Need a PhD in Google Analytics, Attribution Models or Calculus to Hold Your Vendors Accountable There’s been so much talk about and money being spent on marketing attribution and analytics that many dealers are feeling bombarded by topics that seem very foreign when compared to the age-old DISC Test – that is “Does …
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10 Key Takeaways from the ‘Data Doesn’t Lie’ Panel Discussion (DSES 2017)
In October 2017 I had the honor of co-moderating a panel discussion at the DrivingSales Executive Summit. Together with fellow attribution front runner, Steve White, Founder & CEO of Clarivoy, and our dealer experts, Shaun Kniffin, Marketing & Technology Director of Germain Automotive Group and Ben Robertaccio, Marketing Director of the quickly-rising Morrie’s Automotive Group, …
TransparencyAI Acquired by Semcasting
Bringing Deterministic Attribution to the Auto Industry NORTH ANDOVER, MA – (August 23, 2017) – Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced the acquisition of Orlando-based Transparency AI (TAI), an automotive marketing attribution company. The transaction was a purchase of assets for an undisclosed amount. Since September 2015 Semcasting …
Simplifying Attribution to Propel Efficiencies and Profits
Despite changing consumer behavior patterns, many if not most dealers continue to evaluate third parties only on “hard lead” measures and discount others forms of influenced purchase behavior. Consumers want to be in control of their experience and they are reluctant to provide their contact information because they fear the repercussions of unwanted marketing and …
Solving Your Dealer’s Attribution Confusion
Through endless digital and traditional channels, consumer influence is happening both consciously and subconsciously as they navigate along a digital roadmap equipped with double-digit research touch points that follow no predictable path or straight line. This new age buying behavior makes attributing a sale to ONE source almost impossible. While new and developing channels provide marketers …
