Dealership Communication ToolsDealership Marketing

How Customer Reviews Enrich Attribution Insights

Many automotive dealerships listen solely to CRM data and whatever they can learn from Google Analytics to understand and attribute the factors that influence a customer’s purchase decision. Both tools provide a limited perspective. And CRM data is vulnerable to error (e.g., a salesperson inputs data incorrectly or incompletely). To get a more complete picture …
Best PracticesDealership Communication ToolsDealership Marketing

Using Your Dealer CRM and Basic Math To Assess Your Lead Providers’ Value

Part 1 How To Find Your Lead Source Values in Your CRM Part 2 Installing CRM Lead Source Values into Google Analytics PART I There’s nothing worse than focusing dealership dollars and staff attention on digital dead ends and yet we do it all the time. Many times we over invest in goofy lead providers and …