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auto shoppers – DealerRefresh

Best PracticesDealership Marketing

How to Reach Buyers at Every Stage of the Journey

  • Ian Cruickshank
  • Posted onJul 19, 2016 at 2:42 PM
  • 0 Comments
Are you finding that your digital marketing is less and less effective every year? That’s not because you’re doing anything wrong, it’s more the fact that there are just more players coming into the game every month which is diluting the playing field. This isn’t anything new. Even in late 2014, Media Post found that “… …

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Best PracticesDealership Marketing

Looking Inside the Minds of Car Shoppers!

  • kevinfrye
  • Posted onNov 7, 2012 at 11:28 PM
  • 2 Comments
While working on my presentation for Digital Dealer 13, I really wanted to effectively show folks how to get into the minds of our modern day car shoppers. The answer is really quite simple to see, in fact it is right under your nose at the place most car shoppers begin their car buying process …

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